Definition:
Cyber Monday, or "Cyber Monday" in Portuguese, is an online shopping event that takes place on the first Monday after Thanksgiving in the United States. This day is characterized by great promotions and discounts offered by online retailers, making it one of the busiest days of the year for e-commerce.
Origin:
The term "Cyber Monday" was coined in 2005 by the National Retail Federation (NRF), the largest retail association in the United States. The data was created as an online counterpart to Black Friday, which traditionally focused on in-store sales. NRF noticed that many consumers, when returning to work on the Monday after Thanksgiving, took advantage of the high-speed office internet to shop online.
Features:
1. Focus on e-commerce: Unlike Black Friday, which initially prioritized sales in physical stores, Cyber Monday is exclusively focused on online purchases.
2. Duration: Originally a 24-hour event, many retailers now extend promotions over several days or even an entire week.
3. Types of products: While it offers discounts on a wide range of items, Cyber Monday is particularly known for great deals on electronics, gadgets, and tech products.
4. Global Reach: Initially a North American phenomenon, Cyber Monday has expanded to many other countries, being adopted by international retailers.
5. Consumer Preparation: Many shoppers plan ahead, researching products and comparing prices before the day of the event.
Impact:
Cyber Monday has become one of the most profitable days for e-commerce, generating billions of dollars in sales annually. He not only drives online sales but also influences retailers' marketing and logistics strategies, who extensively prepare to handle the high volume of orders and traffic on their websites.
Evolution:
With the growth of mobile commerce, many Cyber Monday purchases are now made through smartphones and tablets. This led retailers to optimize their mobile platforms and offer specific promotions for mobile device users.
Considerations:
Although Cyber Monday offers great opportunities for consumers to find good deals, it is important to stay vigilant against online fraud and impulsive purchases. Consumers are advised to check the reputation of sellers, compare prices, and read return policies before making purchases.
Conclusion:
Cyber Monday has evolved from a simple day of online promotions to a global retail phenomenon, marking the start of the Christmas shopping season for many consumers. It highlights the growing importance of e-commerce in the contemporary retail landscape and continues to adapt to technological and behavioral changes of consumers.
