The strategic use of pop-ups is one of the most effective ways to capture qualified leads and increase sales on your website. Although some people consider them invasive, this perception is generally associated with improper use. When implemented in a planned manner and aligned with the marketing strategy, pop-ups can not only enhance the user experience, but also generate significant results
The key to turning pop-ups into a powerful sales tool lies in the attention to design, the display timing and the message. The pop-up should be designed to attract the visitor's attention without compromising navigation. This means choosing the ideal moments to display them, be after a specific action, like the page scroll, or when the user shows intent to leave the site. Furthermore, the content of the pop-up needs to be aligned with the company's objectives and provide real value to the user, be an exclusive discount, the subscription to a newsletter or access to a promotion
The effectiveness of pop-ups lies in their versatility. They can be used for different purposes, how to increase the lead base, encourage the first purchase with special offers or even introduce new products. When configured correctly, companies can impact the user at the right moment in the buying journey, increasing the chances of conversion
In practice, big brands like Sicredi and FutFanatics are already using pop-ups to successfully promote products and capture leads. An example is Sicredi's online store, that generated more than 200 thousand reais in sales with just one pop-up in a month. FutFanatics already offers welcome coupons, transforming new visitors into loyal customers
In addition to its main function of capturing leads, pop-ups can be used as an efficient communication channel, answering visitors' questions, incentivating the download of materials or even directing them to the brand's social media. The secret is to personalize the offers according to the interests of the audience and ensure that the experience is always positive, without compromising the usability of the site
When used intelligently and non-invasively, pop-ups become an indispensable tool for any digital strategy, helping to increase conversions and, consequently, the revenue
