Traditionally held on the last Friday of November, Black Friday is already part of the Brazilian calendar and goes far beyond a simple promotional date. Originating in the United States, the day began to be celebrated in Brazil in 2010 and quickly became one of the most important moments for commerce, moving billions of reais and having significant impacts on the country's economy.
In 2023 alone, e-commerce generated over R$7 billion in sales during Black Friday. When we add up the purchases made in physical stores, this number is even higher, benefiting everything from small businesses to large retail chains. This movement boosts consumption and helps warm the Brazilian Gross Domestic Product (GDP), functioning as a thermometer for the economy.
Another positive aspect is job creation. With the increase in demand, companies hire temporary workers to serve as salespeople, stockers, logistics operators, among other roles. For many, these jobs represent an opportunity to boost income at the end of the year, especially in a country where the unemployment rate is still high.
Furthermore, the promotional date played a key role in the expansion of online commerce in Brazil. In a scenario where more than 70% of the population is connected to the internet, digital shopping has exploded. Companies invest heavily in digital marketing campaigns, while consumers eagerly await discounts on products such as cell phones, appliances, and clothing.
However, not everything is perfect. There are also challenges, such as the increase in fraud and deceptive practices. Problems like price masking, where values are inflated before being "discounted," still generate distrust. Furthermore, the pressure for excessive discounts can compromise profit margins, especially for small merchants.
Still, Black Friday is a unique opportunity to boost the market and stimulate the economy. For your impact to be increasingly positive, it is important that consumers and companies act consciously, ensuring that the date continues to be a driver of economic growth for Brazil.
