Business automation is no longer an option; it is a necessity. In the current corporate world, where competitiveness is growing exponentially, insisting on manual processes is, in my opinion, condemning oneself to stagnation. To survive, companies need agility, precision, and efficiency, qualities that automation provides by optimizing processes and reducing costs. More than replacing manual tasks, it is about transforming operations, eliminating bottlenecks, increasing productivity, and preparing businesses to compete in an increasingly demanding market. Ignoring this change is giving up opportunities for growth and innovation.
The numbers leave no doubt about this transformation. According to a Microsoft study, 74% of micro, small, and medium-sized enterprises (MSMEs) already use artificial intelligence (AI) in their businesses. Of these, 46% apply technology specifically to optimize operational costs, a figure that, in my view, demonstrates how automation is within reach of smaller companies, demystifying the idea that it is a privilege of large corporations.
And in the case of these larger companies, automation also plays a central role. A Deloitte survey revealed that 58% of them use AI in their daily operations. Applications range from administrative routine (44%) and decision support (43%) to customer service (39%) and big data analysis for software development (32%). This data reinforces how automation is versatile, benefiting strategic and operational areas in an integrated manner.
Still, many companies hesitate to adopt automation. In my view, this is due to a combination of ignorance, fear of initial costs, and the false perception that this transformation is too complex. The biggest mistake, however, is ignoring the return on this investment. Automating is investing in long-term efficiency, eliminating rework, optimizing resources, and freeing teams for more strategic activities.
Another point that often arises is the fear that automation will replace people. However, the goal is not to replace, but to free employees from repetitive tasks, allowing them to focus on more creative activities with higher added value. Automation, by making operations more efficient, creates space for professionals to assume more strategic and innovative roles, enriching their functions and contributing to the growth of companies.
Despite all of this, Brazil still faces significant barriers. There is no denying that companies, especially small businesses, face structural obstacles such as lack of access to technologies and ineffective regulations. In my opinion, government incentives aimed at digital transformation would be crucial to democratize these tools and accelerate the modernization of the Brazilian market.
The data shows that those who invest in automation reap the benefits. Companies that integrate AI and other technologies into their processes not only manage to reduce costs but also position themselves in a more agile and strategic manner. On the other hand, those that resist change risk becoming irrelevant in a market that values innovation and efficiency.
Automation is no longer a differentiator; it is a condition for thriving. The future of business belongs to companies that choose automation now, with courage and strategy. After all, efficiency and innovation are no longer optional, but essential pillars to survive in an increasingly competitive market.
