Home Articles The advancement of artificial intelligence and the new directions of the market...

The advancement of artificial intelligence and the new directions of the job market.

Since the explosion of generative artificial intelligence models, the topic has become central to debates in all areas of activity, especially in the corporate world. While many companies invest in trying to improve the potential of the technology, others are still trying to understand the real impact and changes that these solutions represent in the future of the job market, including the disappearance and emergence of professions. 

In a recent study by International Business Machines Corporation (IBM) involving more than 3,000 executives from 28 countries, the organization warns that AI will be a key factor in changing the way we work, as well as redefining career possibilities and income generation. According to the survey, four out of ten workers – equivalent to about 1.4 billion professionals worldwide – will need to retrain, as their jobs will be directly affected by automation and technology. 

Initially, entry-level positions present more risks, while specialized roles or those focused on strategic data analysis are seen as less vulnerable by executives. To get an idea of ​​the projected impact, the IBM report also points out that companies that implement AI in their daily operations should see an average annual growth rate of around 15%. 

Given this scenario, an important question arises: how can professionals take advantage of these transformations to diversify their income sources and strengthen their careers? In this context where the concept of employment must be redefined, on-demand work, paid services, and extra income apps are proving to be fundamental alternatives for ensuring financial stability.

For many, side hustle services should represent not only a supplement to their income, but their new professional reality. This is because the flexibility offered by platforms that provide this model has the potential to serve both those who need to compensate for the loss of a fixed job, and those who seek a way to gain autonomy without depending exclusively on a single job.

This is possible because on-demand work creates a wider range of options, where professionals with different qualifications can offer specific expertise, including in various areas. As a result, professionals can increase their exposure and attractiveness to the market, drastically reducing their dependence on a single employer. Even so, it is essential to acquire new skills and abilities to stand out in an increasingly competitive market. 

The fact is that the advancement of AI and automation brings with it obvious challenges, but also offers opportunities for workers. Faced with an increasingly unpredictable scenario, the flexibility offered by on-demand models allows professionals to adapt their career paths to a future in which the security of traditional employment is increasingly distant. Recognizing this reality as soon as possible will be essential to remain relevant and, above all, maintain financial stability.

Thales Zanussi
Thales Zanussi
Thales Zanussi is the founder and CEO of Mission Brasil, the largest reward-based services platform in Brazil.
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