The Christmas spirit is something, really, contagious. Besides being a time full of emotions, It's one of the most important dates for retail., capable of generating a high volume of sales and customer retention. Whether for physical or online commerce, retailers who plan to, from now on, to create memorable experiences that bring this Christmas atmosphere, certainly, will be able to strengthen the relationship with their consumers, obtaining benefits that go far beyond a higher profit
From a marketing perspective, We have to highlight the natural movement of the population on this date in search of the beloved Christmas gifts. In 2022, as an example, In-person sales increased by 10%., compared to 2021, In addition, e-commerce revenues have increased 18,4% in the same comparison, According to a survey of the sky
As much as every business wishes, obviously, make more and more profits, This shouldn't be a constant focus, Mostly at Christmas.. His emotional climate is a great hook to be exploited., positively, by retail, aimed at immersing the consumer in remarkable experiences that make them feel important, happy and, with that, Remember your brand in the future., when searching for products or services they need
This personalized experience, integrated and convenient is essential to meet the demands of the so-called modern consumer: highly demanding of the businesses with which he will interact. Those who know how to organize communication campaigns that take advantage of the characteristics of this date, Prizing for differentials that make you feel special., will raise your image and reputation in the face of competitors
But, What could make sense?, in practice, to implement actions that are not
Omnichannel is a valuable strategy to enrich this complementarity, expansion and strengthening of the brand in its segment, reaching a greater number of people at all business touchpoints. This, As long as retailers know how to integrate them with intelligence and strategy., avoiding an excess of actions and messages that do not adhere to your target audience and that generate a cascading effect of dissatisfaction
It's not because that's, maybe, the most important retail date, They have to do a flurry of communication to their consumer.. Use corporate data to analyze the profile and history of your buyers, identifying in which channels they prefer to relate and how to unite them to ensure this fluidity in communication and experience
A great tool in this regard and very adherent to retail is the RCS (Rich Communication Service). This Google messaging system has a range of features designed to, justly, making the communication between companies and their users more enriched, personalized and immersive as possible. It enables the sending of interactive campaigns through a set of functionalities that includes text sending, images, the gifs, videos, and much more
At Christmas, It can be further exploited to send personalized Christmas cards., season-specific promotions, satisfaction surveys, and many other actions dedicated to each. This is an extremely versatile channel that can be greatly exploited to complement and strengthen the connection between the parties, always focusing on the emotional bias
At the end, The increase in profits this season needs to be more of a consequence than the great focus of retailers.. After all, there are, also, other dates throughout the year also relevant for offering promotions that convert a higher number of purchases. Now, in Christmas, It's time to seek to strengthen this emotional bond between brands and their customers., so that this connection generates customer satisfaction and retention in the store, whose results will serve as inputs for the development of assertive strategies throughout the next year
