Being disconnected in an increasingly digital market seems unlikely, but it's the reality for half of executives. Recent data released in a survey by FGV identified that 45% of CEOs are not on LinkedIn, the social network with the largest presence of C-suite executives with professional profiles – something extremely detrimental to securing future opportunities and positive career progression.
According to the study, only 5% of the CEOs analyzed are highly active on LinkedIn, with more than 75 posts annually. The others end up appearing sporadically on the social network, something that can certainly compromise their prominence and attractiveness to better positions. After all, this platform is now considered one of the largest global showcases in the market, functioning as a global database, alive and constantly updated, optimizing and streamlining the recruitment of professionals.
In terms of employability, the social network functions as an active resume, where it's not necessarily required to frequently post about topics in your field, but it is necessary to highlight your experiences, major achievements, and professional goals. Those who aren't visible there will consequently have difficulty appearing on the radar of recruiters who use the platform to search for candidates who match the desired profile for a given position.
LinkedIn itself shared that 65% of Brazilian users utilize the network to apply for jobs, and it is considered by a quarter of the national population to be the main tool in the market for this purpose. In this sense, it is strategic for executives to keep their resumes updated on the network, so that they come to the attention of recruiters and can stand out for opportunities that will bring them greater achievements for their career advancement.
A good resume on this platform needs to be constantly updated, highlighting not only the positions held and the exact dates of each, but also your most significant and best achievements, emphasizing your career projections and the path you are building towards them. This information should align with your professional aspirations, avoiding frustration when applying for positions you lack the necessary experience or skills to fill.
Ensure your profile is complete and consistent with your career path and desired goals, so that when recruiters search for talent that matches your expectations, they can find your page using keywords related to what is included in your resume. After all, proven experience will be crucial in analyzing the skills sought and assessing the compatibility between the company and the candidate in question.
But instead of just waiting for these contacts, a good professional is proactive in pursuing their career aspirations. They should seek out positions they consider relevant to their goals and apply, rather than waiting for others to come to them. This behavior will certainly provide an attractive advantage, highlighting their potential and increasing their chances of securing the offered position.
If, even with these precautions, you don't see any positive feedback or calls, the ideal solution is to seek guidance from a specialized consultancy that can identify the problem and help you stand out in future opportunities. Opportunities abound in this ever-growing market network, which shouldn't be overlooked by those who aspire to even greater success in their careers.
