Being disconnected in an increasingly digital market seems unlikely, but it is the reality for half of the executives. Recent data released in a study by FGV identified that 45% of CEOs are off LinkedIn, the social network with the highest presence of C-suite executives with professional profiles – something extremely detrimental to securing future opportunities and a positive progression in their careers.
According to the study, only 5% of the CEOs analyzed are highly active on LinkedIn, with more than 75 posts annually. The others end up appearing sporadically on social media, something that can certainly compromise their prominence and appeal compared to higher positions. After all, this platform is now considered one of the largest global showcases in the market, functioning as a worldwide, live, and constantly updated database, optimizing and streamlining the recruitment of professionals.
In terms of employability, the social network functions as an active resume, where it is not necessarily required to make frequent posts about topics in your field, but where it is important to highlight your experiences, major achievements, and professional goals. Those who are not seen there, consequently, will hardly come onto the radar of recruiters who use the platform to search for candidates matching the desired profile for a specific job opening.
LinkedIn itself shared that 65% of Brazilian users use the platform to apply for jobs, and it is considered the main market tool for this purpose by 1/4 of the national population. In this sense, it is strategic for executives to keep their resumes updated on the network so that they come onto the recruiters' radar and can stand out for opportunities that bring them greater achievements for their career advancement.
A good resume on this network must always be up to date, highlighting not only the positions held and the correct dates of how long you stayed in each, but also your biggest and best deliverables, emphasizing your career projections and the path you are building for it. These details should align with professional aspirations, avoiding frustrations when applying for positions for which they lack the necessary experience or skills.
Ensure that your profile is complete and consistent with your background and desired goals, so that when recruiters search for talents matching your profile, they can find your page through keywords related to the information in your resume. After all, proven experience will be crucial in analyzing the sought-after skills and in assessing the compatibility between the company and the candidate in question.
But, instead of just waiting for these contacts, a good professional is proactive in pursuing their career goals. He should pursue the positions he considers relevant to his goals and apply, rather than wait for them to come to him. This is a behavior that will certainly provide an attractive advantage for your prominence and chances of securing the offered position.
If, even despite these precautions, you observe no positive response or call, the best course of action is to seek guidance from a specialized consultancy that can identify the problem and help you stand out for future opportunities. Chances will not be lacking in this network that is growing more and more in the market, which cannot be neglected by those who aim for an even greater prominence in their careers.
