Despite many advances, digital transformation in Brazil is still in its early stages. According to the 2024 Digital Maturity Map, prepared by the Brazilian Agency for Industrial Development (ABDI) and Sebrae, the average digital maturity index of Brazilian micro and small enterprises is only 35 points on a scale from 0 to 80. In this context, only 27% of these companies have integrated management systems, and 34% have implemented cybersecurity and data protection policies.
The data is concerning, especially when it is observed that digitalization in Brazil is still commonly treated as a one-time effort of computerization, which is usually linked to the implementation of a new system, migration of files to the cloud, or the opening of an online service channel. Digital transformation, on the other hand, is about something more structural, such as revising business models, reinterpreting journeys, and creating value through technology.
Last year, a survey conducted by Deloitte showed that 67% of Brazilian organizations stated that increasing investments in technology is among their top three strategic priorities. The study also showed that 56% intended to increase spending on automation, Artificial Intelligence (AI), and data analysis in the next 12 months. A clear indication that digital maturity is on the agenda, but it requires budget and strategic vision.
In this way, it is essential to understand that companies already born with this digital DNA, such as fintechs, healthtechs, and large e-commerce platforms, have the advantage of having technology at the center of their operations. In parallel, the more traditional organizations that understood this movement and used digital transformation as a lever also managed to reinvent themselves, adapting their services, optimizing processes, and creating new revenue streams. It is worth emphasizing, however, that this process does not occur automatically or without risks.
One of the biggest challenges is, without a doubt, cybersecurity. With the increase in targeted attacks and more stringent regulations like LGPD, digital trust has become essential. Therefore, protecting systems, data, and users is as important as delivering value. And this is only possible when there is clear leadership commitment, integration between technology, business, and governance areas, as well as a well-established security culture.
