Employee satisfaction is a key factor for the success of any organization. In the current market situation, in which the demand for quality and personalization is high, companies need to pay attention to new trends in corporate benefits to keep their employees motivated and productive
According to a study from the University of Oxford, happy and satisfied employees are 13% more productive. Therefore, an approach to internal marketing that includes incentive marketing can have a significant impact on business results and become a competitive advantage. This strategy involves the use of specialized solutions that offer customized incentives and rewards, without the need for a team dedicated exclusively to this function
The main objective of these measures is to improve the experience of employees, encouraging them to achieve better results and promoting a positive professional journey. Recognizing the value of the team is essential to ensure engagement and strengthen relationships in the workplace
Collaborators who receive personalized incentives, as accumulated points, prepaid cards andgift cards, tend to feel more valued, what not only increases commitment, but also strengthens organizational culture and promotes greater productivity. Furthermore, using prepaid cards as a form of incentive helps to minimize legal complications, since they are not considered a second line of compensation. This facilitates the management of benefits and reduces concerns about labor issues
A work environment where teams feel motivated and engaged contributes to building a strong employer brand. This favors talent retention and reduces employee turnover, creating a positive and productive organizational climate
Therefore, investing in benefits and incentives is more than just a trend, it is a necessity for companies that want to stand out in the market and ensure the satisfaction of their employees. The time is now
