In the wholesale and distribution sector, operational efficiency is no longer just a competitive differential, it is a condition of survival. Companies that deal with large volumes of orders need reliable, fast, and low-failure processes. In this environment, integrate the ERP bling into the and e-commerce B2B is no longer a technical decision restricted to the IT team and has become a strategic choice capable of determining the competitiveness of the business.
When ERP and e-commerce operate in isolation, the entire gear of the company loses fluidity. Stock out of date, orders can be duplicated, invoices delayed and the customer experience deteriorates. What seems like just “an operational detail” in practice compromises the margin, which is already naturally tight in the sector. A PWC survey shows that backoffice processes can consume up to 25% of the operating margin of small and medium-sized companies. For businesses that depend on scale and work at competitive prices, this waste can mean the difference between growing and stagnating.
A common mistake for many distributors is to believe that they can “fix” systemic failures with spreadsheets, emails or manual releases. In the short term, this improvised solution may seem sufficient. But as the business grows, these shortcuts turn into bottlenecks that increase hidden costs, reduce agility and stop expansion. What seemed to be in control actually becomes an obstacle to competing in increasingly digital markets.
It is worth noting that both bling and a B2B e-commerce, separately, are already powerful tools. The first organizes finance, inventory and issuance of tax documents. The second extends the reach of sales, gives scale to customer relationships and opens channels for new revenues. However, when they operate without integration, they only give up part of their potential.
Orders automatically enter the ERP, inventories are updated in real time, invoices are issued without manual intervention and reports reflect the reality of the operation without delays. What was once a source of errors and rework turns into fluidity and operational intelligence. For the distributor, this means gaining speed of response, improving the level of service and protecting margins in a sector where each percentage point counts.
According to ABAD/NIELSENIQ 2025, the wholesale distributor grows above 10% per year, a pace that requires absolute efficiency. Companies that do not digitize quickly lose competitiveness, making room for competitors who have already understood that technology is not support, but a growth engine. In addition, integrating Bling and B2B e-commerce strengthens customers' trust. More accurate information about product availability, delivery times and billing reduce noise and increase predictability.
This transparency generates loyalty, improves the relationship and sustains long-term growth. In the end, integration is not technical detail, it is a strategic decision. It represents the bridge between surviving in the present and preparing for the future. Companies that postpone this choice run the risk of getting lost in rework, while those who embrace integration reap gains in scale, efficiency and competitiveness. In the wholesale and distribution sector, the question is no longer “if” to integrate, but “when”. And, in this game, each month of delay means space assigned to the competitor.
*Rafael Calixto is a B2B sales specialist with extensive experience in modernizing commercial processes and integrating technology into sales. He is the visionary behind solutions using Intelligent Order Agents (IOA) for scalable B2B sales and the CEO of Zydon.
