StartArticlesAI applied to data is essential to understanding the consumer

AI applied to data is essential to understanding the consumer

Have you ever wondered how some companies seem to know exactly what you want even before you ask? This is not a coincidence – it is artificial intelligence applied to data analysis. In the current scenario, understanding consumer behavior has ceased to be a differentiator and has become a necessity for companies that want to grow sustainably, as well as to stay competitive.

Analytical Artificial Intelligence (AAI) has revolutionized the way businesses interpret customer data. Traditional methods, such as market research and purchasing behavior reports, have significant limitations: data is collected in a limited and sporadic manner, interpretation can be biased, and most importantly, consumer behavior changes rapidly, making these analyses often outdated.

In Brazil, 46% of companies are already using or implementing Generative AI solutions. However, only 5% of them believe they are fully leveraging their potential. This reveals a significant gap and a huge space for strategic optimization.

Now, imagine a scenario where your company doesn't just need to react to changes in consumer behavior but can anticipate them. IAA allows processing millions of data in seconds, detecting behavior patterns and predicting trends with a high level of accuracy. Large companies are already using this technology to achieve impressive results

  • Amazon: analyzes purchases and browsing patterns to recommend products in a highly personalized way, increasing sales conversion;
  • Netflix: 75% of what users watch on the platform comes from recommendations made by the IAA, ensuring greater engagement and retention;
  • Magalu: personalizes offers and optimizes stocks, ensuring that the right products are available at the right time;
  • Of course: monitors client connections and anticipates potential problems, resolving them before they are even noticed.

Companies that use AI in data analysis are leading their markets, while those that ignore this trend risk falling behind. The world has already changed, and it's time to act. If your company is not yet adopting AI to better understand your customers, you may be leaving money on the table.

The world has already changed, and companies that adopt AI are leading their sectors. Meanwhile, those who hesitate risk falling behind. Is your company prepared for this revolution or will it continue leaving money on the table?

RELATED ARTICLES

LEAVE A RESPONSE

Please enter your comment!
Please enter your name here

RECENT

MOST POPULAR

[elfsight_cookie_consent id="1"]