FinOps proves that saving on the cloud does not require sacrificing performance

With ever-tightening budgets, many companies are realizing that reducing costs is not enough. A strategic approach must be adopted that directly connects technology investments to business results, and this is where FinOps becomes essential. This practice goes beyond simple cost containment, integrating areas of technology, finance and operations, creating processes that allow greater transparency and control over cloud spending.

This collaboration between teams ensures that resource and investment decisions are grounded in data, increasing efficiency and avoiding waste. One of the core practices of FinOps is the continuous monitoring of resource consumption in the cloud. With real-time observability, companies can identify demand peaks, adjust resource allocation and maintain the performance of critical systems without surprises in the invoice. This is particularly important in high-impact operations, such as e-commerce in seasonal periods or financial services at high-traffic times.

In addition to cost control, FinOps promotes financial predictability. By transforming consumption data into actionable metrics, it enables managers to plan future investments with greater accuracy.This clear view on spending and usage trends strengthens strategic decision making and reduces budget overflow risks.

The ISG Provider Lens Google Cloud Partner Ecosystem 2024 report points out that, with the expansion of hybrid and multicloud environments, Brazilian companies are looking for integrated solutions, widely using Anthos from Google Cloud to orchestrate hybrid and multicloud infrastructure. Public cloud costs remain a central concern, stimulating the adoption of practices and tools that balance performance, reliability, security and resource optimization.The study also highlights that advanced FinOps solutions with AI to predict future consumption are still in an early stage, but gain relevance as a trend to increase operational efficiency.

Automation is another pillar of the approach, as in the case of automated tools and processes that help a identify underutilized resources, eliminate waste and optimize infrastructure allocation. When combined with governance and continuous monitoring, automation ensures that system performance and availability are not compromised, even in financial pressure scenarios.

According to the IT Trends Snapshot 2023 study by Logicalis, 45% of Brazilian companies have migrated or are migrating to the cloud, but only 34% have cost governance processes in the cloud (FinOps). This data shows that, although the cloud is increasingly adopted, the financial and governance discipline still does not keep up with the expansion, making FinOps a crucial competitive differential.

Successful implementation turns technology spending into a strategic investment. Companies no longer view the cloud only as an operational cost and start to see it as an asset that can generate value, innovation and competitiveness. This requires an aligned organizational culture, with teams prepared to act quickly and collaborate transversally.

In dynamic markets, the ability to quickly adjust cloud resources without compromising service quality becomes a competitive differentiator.FinOps provides the tools and processes needed for companies to react quickly to changing demand, business opportunities, and budget constraints.

FinOps is not just a financial control tool, but a strategic approach that connects technology and business outcomes. Companies that understand and apply this discipline can balance efficiency, performance and innovation, ensuring that the cloud effectively contributes to sustainable growth in a cost-under-pressure scenario.

*IT, SRE, DevOps and QA operations specialist for high demand events and with extensive experience in developing and quality systems software for Financial Market and Banking Outsourcing, Juliano Videira is Business Development Executive and a partner at Vericode.