I share with you a conviction I hold: the importance of having a digital branch for the success of any company. But, before I present my concept of a digital branch, I need to clarify what a headquarters is and what a branch is. So let's go:
In the traditional concept, the headquarters is the main office of a company, where strategic decisions, central management, and main operations are concentrated. The branch is an extension of the headquarters, operating in a different location but under the direction and control of the headquarters. The filial carries out the company's activities but does not make independent strategic decisions. In summary: the headquarters commands, the branch executes.Presented with this concept, what exactly is a "digital branch"?
A digital branch is the extension of your expertise in the online environment. It's the opportunity to bring your knowledge, product, or service to the digital market, reaching new audiences and expanding your possibilities. In other words, the headquarters, your knowledge and business offline, manages and directs your digital branch, that is, your online business based on knowledge or expertise.
We observe a growing movement of professionals and companies migrating to digital. Here I will talk a little more about the digital knowledge branch bias. Many seek to create online courses or mentoring to generate new income, but it is essential to understand that digital presence should be viewed as a comprehensive business strategy.
First of all, it is necessary to understand the difference betweenmarketing digitalanddigital market. While the first refers to actions to promote your brand online, the second represents the broad environment where all these actions take place.
And what are the advantages of investing in a digital branch?
- Reduced costs:Maintaining an online business is considerably less expensive compared to a physical structure.
- Audience expansion:the reach of your brand and message becomes exponential.
- Generating new revenue and opportunities:the offer of products and services online, together with marketing strategies, opens doors to new sources of revenue and brand consolidation.
But why is the digital market so important? DataReportal's data reinforces this need
- 86.6% of the Brazilian population uses the internet.
- The average daily browsing time is 9 hours and 13 minutes per user.
- 94.5% of users perform online searches monthly.
- 60.9% look for information about brands and products on social media.
Based on these numbers, the importance of positioning yourself in the digital market becomes clear.
But how, in practice, can we apply the concept of a digital branch?
An experienced dentist, for example, can share their knowledge online through courses or consulting. With this, he generates new revenue, consolidates his authority in the market, and, more importantly, contributes to the overall growth of the area. Their students, with their new knowledge, will also achieve better results, creating a virtuous cycle of development in the market.
The possibilities are endless, regardless of the field of activity. If you haven't yet explored the potential of the digital market, it's time to create your digital branch and expand your horizons!
So, are you ready to create your digital branch and expand your business?
