We are officially in the last quarter of 2024, and if you hold a leadership role in any company, you are probably already thinking about ways to finish this cycle well, delivering quality performance so that it will be possible to start the next year with positive results. But is there a specific path to follow to make it work?
The answer is: no! Each company is unique, and even if it offers services or even products similar to one or more competitors, it is not possible to be the same and want to follow a standard for everyone. After all, what was good for one may not work for another and vice versa. In addition, it is essential to know the organization's history throughout the year so that we can identify mistakes and successes.
If what you are doing has been working for a while and producing satisfactory results according to the objectives set in the planning, the company is probably heading in the right direction. Just so you know, this is rare! Either you have a really amazing team or your goals are not ambitious enough. And "being well" is not an obstacle to improvements and eventual adjustments, but it is a more "easy" scenario to maintain during the last quarter, working consistently.
The hardest part is when you realize that the actions are not working and that the results are below expectations or taking much longer than planned. What is more common to happen, for different reasons. This situation is a sign that it is necessary to review strategies and understand what is not working properly, so that it is possible to make course adjustments and ensure that your company recovers and performs well during these last three months of the year.
To make this process more efficient, you can adopt OKRs – Objectives and Key Results – which will greatly help your management focus on what truly brings you closer to the desired outcome. To get there, choose a goal and define the results you want to achieve, which will most contribute to the overall outcome. Maybe you can't achieve more than one anymore; leave the others, or you won't even be able to reach this one.
However, the manager does not need to and should not go through this adjustment period alone. One of the premises of OKRs is that employees actively participate alongside the leader, being part of these constructions. Sure, each one respecting their role, but understanding how their task influences the whole. In this way, the team can collaborate effectively, knowing what they need to do.
The point I like to emphasize is that perhaps the result of the year, in general terms, will not be achieved as previously expected, but at least in this last yearsprintYou and your team have learned to collaborate and focus better, being guided to work towards the result, which I consider the ideal model. Believe in me, this is just the beginning of building a different 2025.