Black Friday is one of the most anticipated dates for Brazilian consumers, who seek significant discounts and good opportunities to purchase appliances, electronics, and technology items. To meet the high demand, companies need much more than good promotions: it is crucial to have an efficient distribution strategy that encompasses different channels and formats. In the current scenario, having a presence in various retailers, with physical stores and online platforms, is not just a competitive advantage, but a necessity.
Today's consumer is hybrid: they research online but may prefer to pick up in-store, or vice versa. By establishing a presence both in major online retailers and physical stores, brands are able to reach different consumer profiles and offer flexibility in the purchasing journey.
The distribution strategy should be designed to ensure that products arrive quickly, are available in all regions, and offer convenience. Having heavyweight partners in digital retail, such as major marketplaces, allows reaching a broad and diverse audience. Meanwhile, the presence in physical stores strengthens the experience for those who still prefer direct contact with the products and in-person service.
Additionally, there is also the audience that values the hybrid purchase model: placing the order online and picking it up at the physical location. This combination has been growing exponentially, as it reduces waiting time and shipping costs, in addition to being an excellent opportunity to boost additional sales at the pickup point. According to information from Euromonitor International, the forecast is that by 2025, physical stores will account for up to 82% of total sales. One of the main reasons is the immediate desire to see and have the product in hand, in person.
Therefore, to ensure the company stays ahead this Black Friday, a robust distribution strategy is essential, both in the digital and physical environments. Thus, it is possible to ensure that customers are served efficiently and quickly, transforming the shopping experience into an even more satisfying one, offering convenience and quality at every stage of the consumer's journey.
