Marked by promotions and significant discounts that attract millions of consumers, a Black Friday andCyber Mondaythey are dates of extreme relevance for the market and commerce. According to data from Neotrust, in 2023, sales during Black Friday in Brazil reached R$6,55 billion, an increase of 1,3% compared to the previous year, with the average ticket reaching R$532,62
More than the factors of purchase and consumption, what has gained great relevance on this date is the prominence assumed by technology. With the use of artificial intelligence and machine learning, for example, shopping experiences are becoming increasingly personalized. Algorithms analyze the purchase history and preferences of consumers to suggest products aligned with their interests, significantly increasing conversion rates. This level of personalization would not be possible without the technological advancements that have been revolutionizing the sector
Furthermore, the increase in demand for service on these dates has been met with increasing efficiency due to chatbots and virtual assistants, that offer real-time support. They reduce the waiting time, we quickly resolve doubts and ensure a more positive experience, even in peak moments
Inventory and logistics automation is another essential pillar to cope with the exponential increase in orders during these dates. Solutions that integrate inventories in real time prevent availability issues and ensure faster deliveries, meeting customer expectations for convenience and agility. The focus on digital security, with technologies such as multi-factor authentication and encryption, protect consumer data and strengthen trust in making online purchases
The omnichannel experience also stands out, integrating physical and digital channels to create a seamless shopping journey. Consumers can, for example, start your online shopping and choose to pick up the products in physical stores, thanks to the synchronization of inventory systems, that makes the experience even more convenient
In this way, real-time data analysis is a competitive advantage that allows companies to adjust strategies instantly. Monitoring sales performance, it is possible to adjust prices, stocks and promotional campaigns in an agile manner, maximizing results amid the intense flow of transactions
These advancements not only facilitate e-commerce operations, but consolidate these platforms as increasingly efficient environments, safe and reliable. Each year, technology redefines what is possible, ensuring that Black Friday and Cyber Monday are advantageous experiences for businesses and consumers. Not by chance, retail, according to the same survey, expectation of a 9% increase in sales this year, for Black Friday, and that Cyber Monday sales exceed R$800 million. We will see, very soon, if the forecasts come true, however, the power of innovation and the evolution of technological thinking in the shopping experience is undeniable.
Finally, it is worth noting that, although Black Friday and Cyber Monday are key moments for retail, success on these dates is not the result of sporadic efforts, more than one strategic preparation throughout the year. Thus, in addition to the constant attention from consumers, companies that want to maximize results and mitigate risks must continuously invest in team training, in technological updating and in the early analysis of scenarios.
Technology is a fundamental ally, but it requires professionals who are aware of trends and capable of implementing innovative solutions. Thus, attention must go beyond the promotional calendar, ensuring that the shopping experience is efficient, safe and memorable on any occasion. After all, constant planning is what transforms highlight dates into sustainable and long-term opportunities
