The ability to make strategic decisions based on accurate and relevant data is the competitive edge that is defining which are truly the major corporations in the market. The effectiveness of Data & Analytics (D&A), however, goes beyond simply collecting information: it enables transforming it into actionable insights and, most importantly, into concrete actions that drive growth. And this needs to be taken advantage of.
The exponential growth of the Data & Analytics market
The D&A market has been experiencing a global expansion, and Brazil is no different in this trend. According to data collected by Mordor Intelligence, the Brazilian Data Analytics market is expected to surpass US$ 5.53 billion by 2029, driven by increased business efficiency and expanded use of technologies such as the Internet of Things (IoT), big data, and Software-as-a-Service-based analytics.
This moment represents not only an opportunity for companies specialized in technology, but also a challenge for large corporations that need to develop data structures or select modern platforms that collect, process and make data available in an intelligent way.
D&A is responsible for guiding business strategies and enabling organizations to adapt quickly to market changes. Real-time analytics, combined with artificial intelligence and machine learning tools, enables the identification of patterns, trend forecasting, risk and opportunity assessment, and process optimization – all in an agile and efficient manner. In a world where the speed of decisions can minimize the possibility of failure, D&A becomes an operational core, driving efficiency and sustainable growth.
The challenge of digital transformation
Even though this power of transformation is undeniable, successful implementation requires more than cutting-edge technology. The challenge of developing robust and integrated data structures capable of supporting the demands of a large company requires a significant investment in talent, processes, and infrastructure.
For many organizations, the alternative is to seek strategic partnerships with companies specializing in technology and data analysis, which offer flexible platforms and customized solutions to meet specific needs. The approach allows companies to benefit from the latest innovations in R&D without the need to maintain all the necessary infrastructure internally, while also enabling them to focus on essential demands and value creation for customers and shareholders.
The future
Even though the Data & Analytics market continues to expand and evolve, Brazilian companies face the challenge of accelerating their digital transformation journey and developing a data-driven culture. A PwC survey in partnership with Fundação Dom Cabral revealed that the maturity of Brazilian companies regarding digital transformation is 3.3 on a scale from one to six.
As more organizations recognize the strategic value of D&A, leaders and decision-makers must invest not only in technology, but also in enablement, data governance, and an organizational culture that values evidence-based analysis.
The future belongs to companies that can turn data into insights, and consequently, insights into actions. Whoever wants to succeed and does not pay attention to this aspect today will do so tomorrow. It's a matter of time.
Data & Analytics: the operational heart
