With an increasingly competitive market, small businesses seek alternatives to optimize operations and build strong relationships with customers. In this context, the adoption of Customer Relationship Management (CRM) – or customer relationship management system – becomes a strategic differential. A survey by Grand View Research states that the global CRM market is expected to reach $157.6 billion by 2030.
More than organizing and centralizing information, CRM helps increase sales, improve productivity, and reduce costs.Augusto Barretto, marketing strategist, founder of Ti Nordeste and creator of Simplo CRM, highlights: “A CRM allows small companies to maximize sales and reach a new level of productivity, focusing on the customer and market opportunities in a simple and effective way”.
Data from Finance Online Show the positive impact of using CRMs in small businesses, highlighting significant improvements in sales, customer loyalty, productivity, and operational efficiency. Below are five ways CRM can benefit these businesses:
1. Increase in sales and customer conversion
With data indicating a potential increase of up to29%In sales, a CRM facilitates tracking each stage of the sales cycle, automating the sending of quotes and offers to maximize conversion opportunities. "It's a relatively simple way to boost results, but one that often doesn't receive the proper attention."comments Barretto.
2. Customer relationship and loyalty
Establishing a lasting relationship is essential to building customer loyalty, and74%CRM users report a significant improvement in customer satisfaction. By centralizing each one's history, the businesses offer personalized service, increasing retention and loyalty.
3. Gain in productivity and operational efficiency
The data shows that73%of professionals who use CRM report a gain in efficiency and50%They observe an increase in productivity, streamlining customer service and the sales process. "Automating repetitive processes frees up the team's time for strategic tasks," emphasizes the specialist.
4. Reduction of operating costs
Workflow optimization also generates savings.40%of CEOs who use CRM see a significant reduction in operational costs, helping to direct resources to other areas.
5. Integration and centralization of essential tools
A good CRM offers integrations with tools such as WhatsApp Business, e-commerce, and digital calendars. It is a way to ensure more practical management, facilitating data centralization. This is especially important for small businesses, which have limited staff and need to visualize processes more clearly.
Simplo CRM is a platform that offers solutions for customer management, marketing, and sales at affordable prices, aiming to provide solutions for small businesses. The positive effects are proven by theImpermaster Engineering, which recorded an increase of58%in sales in just one month of use.
SecondBarretto, “Simplo CRM is more than a platform; it transforms the way companies handle each stage of the sales journey, centralizing data and tracking the progress of each interaction, allowing for a visible improvement in results. This is the most obvious consequence for organizations that invest in CRM.”
