In recent years, e-commerce has ceased to be a complementary alternative to establish itself as one of the main sales channels in Brazil and worldwide. The COVID-19 pandemic significantly accelerated this movement, driving consumers to adopt digital as the primary form of consumption. What was once a trend has become a necessity and now a well-established habit.
Brazilian e-commerce has been experiencing annual growth. According to ABComm data, the sector grew by 10.5% in 2024, recording a revenue of R$ 204.3 billion. The result is a reflection of a consumer more accustomed to digital, the advancement of logistics, and the emergence of new players in the market.
Furthermore, the growth was not limited to traditional retail. Niches such as food, beverages, pet shops, medications, and even vehicles have started to gain prominence online. Mobile commerce (m-commerce), for example, accounts for more than 70% of transactions today, driven by lighter and more intuitive apps.
Currently, the focus of e-commerce is on providing an increasingly smooth, personalized, and integrated shopping experience between physical and digital channels. Terms such as omnichannel, express delivery, AI chatbots, and automated re-purchase are part of the strategy of companies that want to stay competitive.
Another major competitive advantage has been the intelligent use of data. Browsing behaviors, purchase histories, and consumer preferences are constantly analyzed for personalized campaigns and more accurate inventory management. This requires an increasingly connected technological infrastructure between the front-end systems (online store) and the back-end (back office).
Projections for the coming years indicate an even more technological and consumer-centered evolution. The expectation, according to ABComm, is that Brazilian e-commerce will surpass R$ 250 billion in revenue by 2027, driven by actions such as: integration with global marketplaces; intensive use of Artificial Intelligence and Augmented Reality; instant payments via Pix and digital wallets; logistical advancements with drones and smart lockers; and the expansion of social commerce (sales on social networks).
In this way, companies that do not quickly adapt to new technologies and consumer behavior risk becoming obsolete. With all this complexity and scalability, it becomes evident that a robust backend system is no longer optional — it is essential. He is responsible for ensuring that the entire operation runs efficiently, predictably, and safely.
Furthermore, the ERP allows real-time inventory management across multiple channels, automates order control, invoices, deliveries, and returns, integrates with CRMs, marketplaces, and logistics platforms, as well as provides dashboards with strategic data for decision-making. All these aspects contribute to maintaining fiscal and regulatory compliance – an essential aspect for sustainable growth.
The expansion of e-commerce is an irreversible and constantly evolving phenomenon. If the future of retail is digital, the success of this journey is directly linked to the operational intelligence behind the screens. Investing in a robust, integrated, and scalable backend system is ensuring that the promise made to the consumer in the storefront is fulfilled with excellence in delivery.
