Christmas represents a significant opportunity for commerce due to the increased demand for gifts and the celebratory spirit that stimulates consumption. It is estimated that the date will generate R$ 69.7 billion, according to the National Confederation of Commerce of Goods, Services and Tourism (CNC).
Much of this movement is expected to focus on e-commerce, as many people prefer online shopping due to the convenience, variety of options and the possibility of finding better prices.
In this way, e-commerce becomes a strategic channel for companies, capable of expanding reach and increasing sales. It's a crucial moment to seize and profit.
To successfully enter the e-commerce universe, it is essential to have tools that support the entire process, from product and service listing to customer service and post-sale. Next, I share some tips that I believe are essential for those seeking results beyond traditional sales.
1 – Use good technological solutions
The arsenal used today by commerce allows for faster service, for example. Imagine a website that crashes right in the middle of the sales peak or a customer who waits hours for a response in the chat. This not only causes a brand to lose customers but can also affect its reputation. And regaining the trust of a disappointed consumer is not an easy task.
Other tools, such as inventory management systems and marketing automation, can also become true allies on this journey. They help avoid classic problems: unavailable product and poorly targeted campaigns.
2 – Have customer service channels as allies
One of the major partners for companies in this task of growth through the internet has been digital service channel APIs, which have experienced significant growth in understanding and acceptance by companies of various sizes and sectors in the country.
API is the abbreviation for Application Programming Interface, or, in Portuguese, Interface de Programação de Aplicações. It is a system that allows the integration of communication from different channels, such as WhatsApp, Instagram, and Facebook, facilitating the exchange of messages and information in a more fluid, quick, and personalized way with the consumer via chats. Recent data shows that apps like WhatsApp and Instagram are already the preferred choice for 64% of Brazilian customers, highlighting the important role of digital platforms.
3 – Know how to understand your client
Having a customer relationship management system is essential. A system for this purpose organizes everything: the interaction history, preferences, and even previous purchases. It integrates with the APIs, ensuring that no information is lost. With this, it is possible to create personalized experiences tailored to each client's preferences and needs in a unique and efficient way.
The result? More personalization, more targeted campaigns, and much more efficient communication with your customers. And, look, at Christmas, that connection makes all the difference!
In such a dynamic scenario, having an official Meta BSP (Business Solution Provider) partner is essential to ensure a safe and reliable experience for both businesses and customers. These partners, certified by Meta, offer solutions that ensure data protection, operational efficiency, ongoing support, and frequent updates. Thus, your digital strategy remains aligned with the best practices and innovations in the market, strengthening results and trust in every interaction.Having the right technology can be the key to increasing your sales, building customer loyalty, and leaving the competition behind.
