Christmas represents a significant opportunity for trade, due to the increase in demand for gifts and the spirit of celebration that stimulates consumption. It is estimated that the date should move R$ 69.7 billion, according to the National Confederation of Trade in Goods, Services and Tourism (CNC).
Much of this movement should focus on e-commerce, as many people prefer online shopping due to convenience, the variety of options, and the possibility of finding better prices.
In this way, e-commerce becomes a strategic channel for companies, capable of expanding reach and expanding sales.
To successfully enter the world of e-commerce, it is essential to have tools that support the entire process, from the announcement of products and services to service and after-sales.The following are some tips, which I believe are paramount, for those who want results above traditional sales.
1 'Use good technological solutions
The arsenal used today by commerce allows the service to be more agile, for example. Imagine a website that falls well in the middle of the peak sales or a customer who spends hours waiting for a response in chat. This not only makes a brand lose customers, but can also affect its reputation. And regain the trust of a frustrated consumer is no easy task.
Other tools, such as inventory management systems and marketing automation, can also become true allies in this journey.They help avoid the classic problems: unavailable product and poorly targeted campaigns.
2 'Have service channels as allies
One of the great partners of companies in this task of growth over the internet has been the APIs of digital service channels, which have had a significant growth in understanding and acceptance by companies of different sizes and segments in the country.
API is the acronym for Application Programming Interface, or, in Portuguese, Application Programming Interface.This is a system that allows the integration of communication from different channels, such as WhatsApp, Instagram and Facebook, facilitating the exchange of messages and information in a more fluid, fast and personalized way with the consumer via chats. Recent data show that applications such as WhatsApp and Instagram are already a preference for the 64% service of Brazilian customers, which emphasizes the important role of digital platforms.
3 'Know how to understand your customer
Having a customer relationship management system is essential. A system for this purpose organizes everything: the history of interactions, preferences and even purchases made previously. It integrates with APIs, ensuring that no information is lost. With this, it is possible to create personalized experiences, adapted to the taste and needs of each customer in a unique and efficient way.
The result? More personalization, more accurate campaigns and a much more efficient communication with your customers. And, look, at Christmas, this connection makes all the difference!
In such a dynamic scenario, having an official partner BSP (Business Solution Provider) of Meta is essential to ensure a safe and reliable experience for both business and customers. These partners, certified by Meta, offer solutions that guarantee data protection, operational efficiency, continuous support and frequent updates. Thus, your digital strategy remains aligned with the best practices and innovations in the market, strengthening results and confidence in each interaction. Having the right technology can be the differential to increase your sales, retain customers and leave the competition behind.
