If you want to expand your business in 2025, know that e-commerce can bring excellent results for that. According to data released by the Brazilian Association of Electronic Commerce (ABComm), e-commerce is expected to grow even more this year, reaching a total revenue of R$ 224.7 billion. If the perspective becomes a reality, Brazil will be in its eighth consecutive year of sector growth – demonstrating a very positive outlook and ample space for business establishment and prosperity. Yes, as long as they pay attention to important strategies and trends to achieve this goal.
In recent years, many actions have been standing out in the country and being heavily invested in by companies on their online platforms, becoming essential to not fall behind in this great marathon ahead of all e-commerce. Getting to know them thoroughly is essential to understand which one makes more sense for your reality and objectives, so that you can explore the sea of opportunities that the digital environment offers.
For those who do not have extensive knowledge of more advanced strategies in this universe, entering marketplaces is an excellent way to start this journey. They are great spaces to showcase your products to an audience that generally looks for more common items, almost to the point of being called "commodities" nowadays; in addition to already having the purchase intention. In these channels, it is important to put effort into maintaining good communication within the platforms, answering potential customers' questions, and maintaining a good rating, so that they have a high number of sales and reliability.
Another quite interesting movement already established in other countries but not yet fully explored here is live commerce, which is nothing more than the use of live audiovisual broadcasting tools with the aim of selling products. This modality was already widely seen in the past in other formats, such as the famous case of Shoptime, which was always on air with salespeople presenting various products and promotions.
Within the digital sphere, however, we still do not see this strategy being used in a widespread manner, something that could be explored further by various brands and establishments – whose key to success that will make it work and bring exceptional results will be the tripod of humanization, connection and transparency that will be transmitted to the consumer.
Forming partnerships with influencers is also likely to be a great action to boost sales in e-commerce this year, directing more targeted communication focused on a specific target audience and a "loyal follower" of that public figure. If there isn't a large budget to invest in these more famous people, one point to consider is hiring micro-influencers, which can be a move within this big "game" capable of boosting people who are, definitely, your audience, at relatively lower prices.
Based on the strategies presented above, it is important to have discernment about the pros and cons of each to understand which one best aligns with your business model and is viable within your current economic and structural scenario. Instead of creating mass marketing plans, opting for targeted campaigns at an audience with a strong interest in the products offered in your store can increase the conversion rate, while also making it easier to use influencers and reducing expenses on paid media.
Finally, it is of utmost importance to understand that increasing your orders and customers is pointless if the company does not yet have an infrastructure base to support an aggressive increase in the number of orders and after-sales service for potential consumer needs in special cases. So, to scale your e-commerce business, consider the points and tips highlighted above that will certainly guide a very promising path to achieve wonderful results in this online universe.
