StartArticlesHow to attract talent with strategies beyond competitive salaries

How to attract talent with strategies beyond competitive salaries

The search for newtalentsand through skilled labor, it can pose challenges for small businesses and highly competitive sectors. Offering an attractive salary is just the starting point to attract the best talents in the job market, who prioritize positions that align more with their purpose, professional growth, and work-life balance.

To retain talent, leading companies willin addition to the benefit of a salary above the marketand present proposals that involve different aspects of the employee's daily life with personalized benefits. Check out the main factors that truly make a difference in attracting new employees.

Flexibility at work

Currently, the work routine is a determining factor for those seeking a new job. To attract talent, companies are investing in hybrid regimes with the possibility of remote work, as well as offering more flexible hours and collective days off, which are considered important benefits by employees.

Development culture

Presenting a career plan and growth opportunities also influence the decision of those seeking a job vacancy. Investing in employee development is essential to retain talent, and this involves training and financial assistance for courses and training programs.

Well-being and mental health

Um ambiente saudável de trabalho inclui atividades de bem-estar e preocupação com a saúde mental dos colaboradores. Sendo assim, é necessário criar programas que incentivem o cuidado, como pausas para descanso, apoio psicológico e incentivo a práticas de exercícios.

Collaborative work environment

A equipe que valoriza a colaboração e a troca de informações entre seus membros cria um senso de pertencimento e torna o local de trabalho mais prazeroso e colaborativo, tanto em pequenas como em grandes empresas. Um ambiente assim reduz conflitos entre os funcionários e incentiva atividades de inovação e de destaque para novos talentos.

Benefícios personalizados

Entender quais são as reais necessidades dos colaboradores é fundamental para criar um pacote de vantagens personalizadas. Isso envolve mapear o que está funcionando na empresa e saber quais são as sugestões sobre mudanças nos benefícios, como auxílio-creche, assinaturas de bem-estar ou bolsas de estudo, o que gera um impacto positivo e fideliza a equipe.

Fabiano Nagamatsu
Fabiano Nagamatsu
Fabiano Nagamatsu is CEO of Osten Moove, a company that is part of Osten Group, a Venture Studio Capital Accelerator focused on innovation and technology development. It relies on strategies and plans based on the business model of startups focused on the gaming market.
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