The popularization of generative AI-based solutions is significantly contributing to the adoption of this technology by companies that are seeing new opportunities. Use cases are multiplying in the market with the applicability of tools to optimize processes, reduce costs, gain agility, and scale sales. Below are some examples:
Generate leads for the sales team.
Using generative AI to collect data from the web and internal systems, organize, categorize, and prioritize it so that sales teams can do their work with much more assertiveness and have, in advance, the most relevant and accurate information to make their sales presentations.
Create presentations
Sitting down at your computer and starting a PowerPoint presentation from scratch is becoming a thing of the past. It's now possible to have a generative AI search for data, structure information, and generate the file for you to simply add your finishing touches. Imagine having an AI create fully customized presentations for every sales meeting you have. This will certainly increase your chances of winning new business.
Serving customers
Imagine a generative AI serving your customers on WhatsApp, providing customer service, explaining your products and services, sending videos, collecting feedback, and doing all this in such natural language that your customers might even think they're talking to a human. Now go further and imagine that all this can be done 24 hours a day, all year round. And even better: you can ask your AI to summarize everything that happened and give numerous tips on how to improve your offering based on what the audience says.
A full-service marketing agency
A marketing agency entirely powered by generative AI is an example of a full-service business emerging worldwide. I created my own, and it's truly amazing. First, in this agency I created, one AI acts as a strategist, scouring the market, analyzing competitors, defining marketing objectives, identifying the target audience, and establishing the overall strategy. Another AI handles the creative work, generating content tailored to the audience and channel (blog posts, emails, social media, etc.). And other AIs, working alongside these two, perform all the tasks a traditional agency would undertake.
The power of generative AIs
It is estimated that there are already more than 100,000 tools created with generative AI available. However, while some companies are merely adapting to the revolution caused by artificial intelligence in the market, others are betting on the technology to completely change the way they do things. This second group includes entrepreneurs who already understand that with generative AI they will be able to transform their companies, generate more revenue, and increase profits.
Many still believe that ChatGPT is synonymous with artificial intelligence, when in reality it's just the tip of the gigantic iceberg that's already surfacing. My invitation is for you to think about what practical uses generative AI could have in your company and seek help from experts to adopt generative AI efficiently.
