The popularization of solutions based on generative AI is significantly contributing to the movement of adopting this technology by companies that are seeing new opportunities. Use cases multiply in the market with the applicability of tools to optimize processes, reduce costs, gain agility, and scale sales. Below are some examples
Generate leads for the sales team
Use generative AI to collect data from the web and internal systems, organize, categorize, and prioritize it so sales teams can do their work with much greater accuracy and have, in advance, the hottest and most precise information to make their sales presentations.
Create presentations
Sitting in front of the computer and starting a PowerPoint from scratch is already becoming a thing of the past. It is already possible to ask a generative AI to research data, structure information, and generate the file for you to add your final touch. Consider the possibility of having an AI creating fully personalized presentations for every sales meeting you have. This will definitely increase your chances of winning new business.
Serve customers
Imagine a generative AI serving your customers on WhatsApp, handling customer service, explaining your products and services, sending videos, collecting feedback, and allowing all of this to be done with natural language that your customers might even think they're talking to a human. Now go further and think that all of this can be done 24 hours a day, all year round. And also: you can ask your AI to summarize everything that happened and give numerous tips on how to improve your offer based on what the audience says.
A complete marketing agency
A fully AI-generated marketing agency is an example of a comprehensive service emerging all over the world. I made mine myself, and it's really amazing. First, in this agency I created, there is an AI acting as a strategist, where it scans the market, analyzes what my competitors are doing, sets marketing objectives, identifies the target audience, and establishes the overall strategy. Another AI handles the creative work, generating content tailored to the audience and the channel (blog posts, emails, social media, etc.). And other AIs, along with these two, perform the full work that an agency would do.
The Power of Generative AIs
It is estimated that there are already more than 100,000 tools created with generative AI available. However, while some companies only adapt to the revolution caused by artificial intelligence in the market, others bet on the technology to completely change their way of doing things. In this second group are entrepreneurs who are already understanding that with generative AI they will be able to transform their companies, generate more revenue, and increase profit.
Many still think that ChatGPT is synonymous with artificial intelligence, when in reality it is just the tip of the enormous iceberg that is already emerging on the surface. My invitation is for you to consider which practical uses generative AI could have in your company and seek help from specialists to adopt generative AI effectively.
