If before, living in the era of technology was something distant, today, we see how essential new technological resources are in the daily life of organizations. Not surprisingly, according to the Digital Transformation Index Brazil 2023, produced by Pwc Brazil, 69% of companies expect increased operational efficiency to occur mainly due to the advancement of digital transformation.
The survey data aligns with the current period of digitalization experienced by companies. As proof of this, the study also indicates that 12% of organizations invested in the development of new areas dedicated to digital and innovation, as well as prioritized specialists in infrastructure management, cloud solutions, and process automation.
The digital transformation movement is something that will certainly continue. Therefore, it is essential for companies to stay attentive to new trends and seek to implement them in order to achieve better performance and a competitive advantage in the face of management challenges. And, considering that 2025 has just arrived, I highlight here five trends that need to be included in this year's strategic planning:
#1 Generative Artificial Intelligence:That, without a doubt, will continue to be a strong trend. According to the study "The Economic Potential of Generative AI," conducted by McKinsey in 2023, it is estimated that this technology could add between $2.6 trillion and $4.4 trillion annually to the global economy, increasing the overall impact of AI by 15% to 40%. Furthermore, it is expected that this resource will automate half of the jobs between 2040 and 2060 – with the expectation that this movement will be accelerated within up to 10 years. All these projections show the size, impact, and importance of integrating its use into the company's daily operations.
#2 Edge Computing:Data management is among the organizations' priorities. With that, Edge Computing is a strong trend, as it is a data architecture that processes information close to where it was generated, via devices with access to IoT (Internet of Things). This mechanism is more of a support for the cloud management movement, as it provides even greater security and agility in record processing.
#3 Cybersecurity:Complementing the previous topics, investing in security remains an important trend. This is because, as new technologies emerge, unfortunately, the risk of cyber threats also increases. Regarding this, companies need to improve protective measures by using solutions that allow them to detect and eliminate potential risks in advance.
#4 Virtual (AR) and Augmented (VR) Reality:A few years ago, a great expectation was created in the market regarding the metaverse, but its adoption is still expected to occur slowly, considering that its resources are in the development stage. On the other hand, AR and VR technologies are expected to achieve broader adoption, as they can be used in training, meetings, creative processes, and simulations, helping to achieve more effective results and significant improvements in operations.
#5 Automation and Robotics:No, robots will not take up space from humans, but they will be important helpers. Considering the speed of demand increase, companies have the mission to meet this scenario by adopting efficient resources. In this way, robotics and automation should gain prominence, considering their benefits such as reducing operational costs, increasing efficiency, and delivering faster services.
All trends have in common the fact that, when applied together, they effectively contribute to the organization's performance. And, when it comes to Generative AI, this technology has a vast potential to boost businesses. As proof of this leadership, a 2023 survey by Accenture revealed that 97% of executives believe that this Artificial Intelligence will have a transformative impact on their companies and sectors.
In this way, it is essential for organizations to aim to integrate such resources in order to simplify processes and enable faster decision-making. Certainly, this is not an easy task, as digital transformation directly impacts corporate culture. Therefore, having the support of a specialized consultancy in this approach and in integrating technologies is undoubtedly an excellent strategy.
A new year has begun, and with it, new opportunities in the technology sector will arise. In this sense, those who start preparing now will get ahead. After all, the future doesn't wait, and it begins today.
