The holiday shopping season that begins with Black Friday presents significant opportunities for small business owners who may not be fully utilizing the capabilities of artificial intelligence (AI).
Data from GoDaddy’s 2024 Global Entrepreneurship Survey, conducted among entrepreneurs and small business owners in 15 countries around the world, reveals insights into entrepreneurs’ perspectives on AI technologies, challenges, and their goals for business growth.
Among those interviewed, online marketing of their businesses was reported as the biggest challenge for Brazilian entrepreneurs when they start their journey, emphasizing the importance and difficulties involved in landmark events such as Black Friday for small entrepreneurs.
However, Brazilian entrepreneurs also recognized the potential of AI as a solution. When asked which areas of their business they believe would benefit most from AI, the most common answer was marketing (75%). With GoDaddy, small business owners can now quickly and easily leverage AI features to help maximize Black Friday and holiday sales.
1 – Make your brand stand out
In the world of social media scrolling, first impressions are often the ones that stick. A microenterprise's brand is its first impression, serving as a beacon to help attract new customers, deepen existing relationships, and drive overall brand growth.
With GoDaddy’s support, entrepreneurs can go from idea to online with ease, using AI to search for domain names, create an AI-generated logo, and create a complete AI-generated website in just minutes to make their brand shine.
2 – Stand out with AI-powered SEO
Search engine marketing can help small businesses improve their website rankings, drive traffic, and beat the Black Friday buzz—and with GoDaddy’s full suite, it’s all powered by AI.
The vast majority of online purchases usually start with a simple search, which means that if your website ranks higher for relevant searches, customers will choose your company over a competitor with a lower ranking. For small businesses, finding small advantages like these can be crucial in helping to cut through the noise of a major event like Black Friday.
3 – Nail your product descriptions
Another use of AI is to help you create product descriptions to place on your website or other marketplaces where you might sell, including but not limited to Mercado Livre, Amazon, eBay, etc.
Product descriptions offer an opportunity to move away from the complicated and unengaging industry jargon that can sometimes be difficult for consumers to understand. Instead, entrepreneurs can use product descriptions to tell a brand's story, emphasize local community roots, and speak to the real person who is buying their product or service. Just be careful to keep in mind search engine optimization (SEO), which AI can help with.
4 – Create anticipation and excitement on social media
AI can be a potential lifesaver for marketing owners who may lack the time or resources needed to promote their businesses online without a dedicated marketing team or access to digital marketing platforms. GoDaddy's data shows that the online marketing of their businesses – which may include the use of AI tools for social media, advertising, promotions, and so on – was the biggest challenge faced by Brazilian entrepreneurs when starting their businesses, by a significant margin.
For consumers, researching the best deals on Black Friday Friday – a weekday when many will be at work – can be time-consuming and difficult. Using social media to highlight upcoming Black Friday deals has the potential to attract consumers who are already decided to buy a specific product or service and are simply waiting for the first attractive discount available.
AI can also help create videos and graphics, which is essential for promoting products on visual platforms like Instagram and TikTok. With built-in shopping features, these platforms allow microenterprises to sell directly to consumers from a post, making AI an attractive tool to enhance a company's online presence.
5 – Send attractive email marketing
In the run-up to Black Friday and the holiday sales season, email marketing campaigns can provide a cost-effective method of repeatedly engaging with new or existing customers.
AI’s ability to craft copy, such as an engaging subject line or a compelling call to action, makes it a valuable tool for enhancing emails sent to drive customer engagement, including encouraging purchases of products or services.
For small business owners who need a launching pad to get started with email marketing and help connect with customers in just a few clicks, AI can also create a variety of email templates to match your brand and tone of voice, as well as supporting graphics to make your newsletters visually appealing.
Good sales
Throughout Black Friday and the holiday season, small businesses can transform their strategies with the help of artificial intelligence, making their operations more efficient and effective. By harnessing the power of AI to strengthen online presence, optimize product descriptions, and create engaging email and social media campaigns, small entrepreneurs have the opportunity to stand out amidst the competition. With GoDaddy's support, these companies can leverage technology to create memorable shopping experiences and strengthen their brand, thereby boosting their sales and attracting new customers.
