Establishing international business partnerships is a strategic action to highlight the brand in its segment and become a reference in the industry it operates in. Among a wide range of advantageous territories to strengthen this relationship, a lot has been explored in the commercial relations with China, in an approach that can yield enormous benefits for brand expansion and its competitive prominence
At the end of 2023, during a visit by President Lula to the country, about 15 agreements were closed in cooperation with the Chinese government, of which those stand out in the areas of commerce, technology and agribusiness. Even with a clear interest from China in exporting its solutions to our territory, both parties have a lot to gain from this approach, mainly, in terms of learning, networking and business expansion
Few still know, in fact, the range of benefits that can be obtained in this business relationship. That's why, see below four advantages that can be gained by businesses that delve into this strategy
#1 Leaving Eurocentrism:the idea that Europe or, even, the United States are the centers of the world and a reference in all aspects, it is something that needs to be left behind. There are many other powers, like China itself, that can offer enormous business benefits to companies that wish to establish strong and prosperous relationships. As proof of this, in 2022, the volume of bilateral trade reached US$150,5 billion according to government data, what highlights a rising relationship that needs to be on the radar of entrepreneurs
#2 Having one of the largest GDPs in the world:China is, currently, the nation with the second largest GDP in the world, at an estimated value of US$ 17,70 trillion – what makes it a highly advantageous region for investment and establishing business relationships. This makes companies that decide to engage in business with local enterprises have greater financial security in determining the strategies to be followed, mainly in the fastest growing areas such as technology
#3 Access to cutting-edge technologies:in an estimate shared by the Chinese president, the country intends to inject 371 billion yuan (equivalent to, approximately, R$ 262,7 billion) in science and technology (S&T) this year. This is an excellent moment to strengthen trade partnerships between nations, given that Brazilian companies will have access not only to cutting-edge and sophisticated technological resources, as well as a team of local developers ready to assist with these technological demands. All of this, for a cost-benefit much more affordable than when compared to other nations
#4 Cloud investments:complementing the previous topic, cloud is one of the technologies that has been most invested in by China and has great potential to also be prioritized by Brazilian companies. After all, in the corporate world, this resource brings greater flexibility, reliability, performance and efficiency in processes, assisting in cost reduction and greater productivity. According to the local government, the goal is that your plan "Eastern Data and Western Computing" in this area generates about US$ 56,3 billion in investments per year – including, in your actions, the expansion of this model to other countries in promoting such partnerships, including Brazil
#5 Support from specialized partners:although technology is already a widely spread reality in the market, there is, yet, many companies that face difficulties in incorporating such resources into their daily routine. That's why, to keep up with the pace of this movement and not let your business fall behind, it is important to rely on the support of specialized partners in the field who provide a qualified team to lead this technological process internally. Today, there are already companies dedicated to this mission around here, capable of providing all the necessary support to unlock the brand's technological potential in its segment
Currently, choosing to run a business alone is not a smart thing. We live in a dynamic market where establishing these business relationships brings enormous advantages for growth and competitive prominence, that allow the exchange of experiences, knowledge and resources that will drive the brand and enhance its performance
The relations between Brazil and China have been built over the years and are showing increasingly better results. There is much to be explored by the parties in this regard, what needs to be followed by companies that wish to differentiate themselves and reach ever higher heights, becoming true references in their fields
