Synonym for big promotions, Black Friday requires extra caution. With the increase in purchases, especially online, it is essential that consumers pay attention to the payment methods they use and take security measures to avoid inconveniences.
The credit card is the most popular payment method because it allows for installments and, in many cases, offers benefits such as cashback or point accumulation, but another means has gained strength in recent years: PIX, due to its practicality and speed, which have made it a very widely used option, especially for cash purchases. Additionally, digital wallets like PayPal and Mercado Pago are gaining ground, as they combine security with conveniences such as exclusive promotions.
Although there are many payment options, the shopping period is also one of the most targeted times by scammers. Fake sites, malicious links, and "unmissable" promotions can turn into real traps. It is essential for consumers to stay alert to ensure a safe experience.
An important tip is to always verify the authenticity of the website before entering any data. Prefer stores that have a website starting with "https" and are recognized in the market. Another strategy is to choose methods that offer an extra layer of protection, such as virtual cards or digital wallets. Additionally, never make purchases using public Wi-Fi networks, such as those in cafes or shopping malls, as they can be easily hacked.
Although tempting offers are the main attraction of Black Friday, it is important to exercise common sense. Promotions with very low prices may be a sign of a scam. Before making any purchase, research the store's reputation and compare prices on different websites.
The future of payment methods also promises to make shopping even easier. PIX, for example, is expected to become the main form of payment in the coming years, while digital wallets continue to grow, bringing new benefits and greater security.
Black Friday is an incredible opportunity to save and purchase desired products, but it requires attention and care. Choosing reliable payment methods and adopting safe practices are essential steps to avoid problems. Thus, you can enjoy the promotions with peace of mind and ensure a positive shopping experience.
Hugo Garbe, professor of Economic Sciences at the Center for Social and Applied Sciences (CCSA) at Mackenzie Presbyterian University.
