Synonym for big promotions, Black Friday requires extra care. With the increase in purchases, especially online, it is essential that consumers pay attention to the payment methods they use and take security measures to avoid inconveniences
The credit card leads among the most popular payment methods for allowing installments and, in many cases, offer benefits, like cashback or points accumulation, but another method has gained strength in recent years: PIX, due to its practicality and speed, that transformed it into a very commonly used option, especially for cash purchases. Furthermore, digital wallets, like PayPal and Mercado Pago, are gaining ground, because they combine security with conveniences like exclusive promotions
Even though there are many payment options, the shopping period is also one of the most targeted times by scammers. Fake websites, malicious links and "unmissable" promotions can turn into real traps. It is essential for consumers to stay alert to ensure a safe experience
An important tip is to always check the authenticity of the site before entering any data. Prefer stores that have an email address starting with "https" and that are recognized in the market. Another strategy is to choose means that offer an extra layer of protection, the case of virtual cards or digital wallets. Furthermore, never make purchases using public Wi-Fi networks, like coffee shops or malls, because they can be easily hacked
Although the tempting offers are the main attraction of Black Friday, it is important to maintain common sense. Promotions with very low prices can be a sign of a scam. Before finalizing any purchase, research the store's reputation and compare prices on different websites
The future of payment methods also promises to make purchases even easier. The PIX, for example, should consolidate as the main form of payment in the coming years, while digital wallets continue to grow, bringing new benefits and greater security
Black Friday is an incredible opportunity to save money and acquire desired products, but requires attention and care. Choosing reliable payment methods and adopting safe practices are essential steps to avoid problems. Thus, you can take advantage of the promotions with peace of mind and ensure a positive shopping experience
Hugo Garbe, professor of Economic Sciences at the Center for Social and Applied Sciences (CCSA) of Mackenzie Presbyterian University.
