Artificial Intelligence (AI) is moving from being a trend to becoming a transformative force in business operations. At NRF 2025, the impact of AI-based automation has been widely discussed, revealing its potential to increase efficiency, reduce costs and improve user experience
I participated in several enriching conversations that highlighted how automation is shaping the future of business, bringing innovation to processes that previously relied exclusively on human intervention
Leaving theory
Among the examples presented at the event, some stand out for their direct application and significant results
- Finance and reconciliation: the automation of financial processes is helping companies minimize errors and free up teams for strategic tasks. An automated system can validate transactions and generate accurate reports at a pace that would be impossible manually
- Employee integration: large companies like PepsiCo are using automation to streamline the onboarding of new employees, eliminating bureaucratic barriers and ensuring productivity from the start
- Supply chain: with automation, processes such as order data upload are optimized, reducing delays and improving operational efficiency
- Knowledge management: generative AI systems enable the creation of intelligent knowledge bases, organizing information in an accessible way and answering questions contextually, what improves the flow of internal information
Unveiling the future
The implementation of automation with AI, although promising, presents considerable challenges. Models need to be adjusted to the specific needs of each organization, requiring efforts in training and data governance.
Furthermore, the quality of the data is fundamental. Inconsistent or incomplete data can compromise the effectiveness of automated systems, underestimating your true potential
A recommended approach is to start small. High-impact pilot projects, simpler, help demonstrate the value of automation. When analyzing the results and proposing improvements, it is possible to build trust and scale up efforts
The combination of generative AI with the management of structured and unstructured data represents the next evolutionary leap. Imagine systems capable of answering complex questions, how sales performance analyses in specific regions, in seconds. This future is already being shaped by companies that prioritize governance, security and user-centered design
Automation is not just a technological tool, but a catalyst for structural changes that reconfigure processes and pave the way for even greater innovations. Investing in the integration of these solutions means, above all, prepare your organization for the challenges and opportunities of tomorrow
By adopting this technology in a strategic and ethical manner, companies can not only optimize processes, but also achieve a level of operational excellence that defines market leaders
