Consumer behavior is constantly changing, reflecting the shifts driven by technological innovations in recent years. This new phase directly influences the commercialization of products online, such as the online flower market, where consumers seek increasingly personalized experiences, as well as concepts like sustainability. Check out five trends that are expected to shape the flower e-commerce industry in 2025.
Product customization
Personalization of items in online floristry requires a tailored and unique service, creating a sense of exclusivity and belonging in the consumer. This step involves everything from the possibility of creating customized arrangements with flowers chosen by the customer to offering packaging with names and messages.
Sustainability
The concept of sustainability is present in flower e-commerce through packaging and items that promote environmental preservation. In addition to packaging, the process also includes the adoption of sustainable practices in almost all sales stages, such as in the delivery of arrangements, where the use of more sustainable transportation causes less environmental impact.
Immersive shopping
With technological advancement, immersive interaction reaches a new level in online flower shops. With flowers and arrangements experienced in virtual reality through 3D projects and augmented reality (AR) equipment, it is possible to create a product catalog that brings the customer even closer to the purchasing decision stage.
Fast delivery
Well-structured logistics is a major differentiator for e-commerce, which aims to fulfill orders with the shortest possible delivery time. In order management, monthly product subscriptions are gaining popularity in businesses that have a fast and efficient delivery system.
Presence on social networks
E-commerce could reach R$ 242 billion in Brazil by 2025, according to a report by FTI Consulting. Social media currently represent a tool with great conversion potential for e-commerce businesses like online florists, with live broadcasts for selling flowers and arrangements and integrated shopping being offered on platforms like TikTok and Instagram.
