In 2023, the revenue of e-commerce in Brazil reached R$185,7 billion, according to data from Abcomm (Brazilian Association of Electronic Commerce). Furthermore, the sector recorded 395 million orders and 87,8 million virtual consumers
In the current scenario of the Country, where digitalization is advancing rapidly, small microentrepreneurial businesses face challenges in the pursuit of efficiency and competitiveness.
One of the main obstacles faced is the purchase of products to supply businesses and the acquisition of varieties that meet the specific demands of the businesses, how, for example, the small supermarkets, convenience stores that theoretically require a diversified portfolio
In this context, it is essential to create a digital platform for the sale of products that makes life easier for the merchant closer to a model where they can find all (or at least most) of the products they sell. The concept behind this model is that of a digital one-stop-shop, that offers a wide range of products and services
Large food industries, drinks and hygiene products, they have already been making available in a single portal a wide variety, serving both physical and online businesses. In this environment, the microentrepreneur finds everything they need to stock their business. This idea, besides being ambitious, is a transformative reality that can – and goes – revolutionize business management
To build this ecosystem, the first step is to establish partnerships with a variety of consumer product distributors and truly offer what the retailer needs for business supply. Furthermore, it is also necessary to consider having a diversity of brands (including those that are competitors of the portal owner) in the different categories that will be sold and it is at this point that there should be a significant change in culture
The portal will only be truly used on a large scale if there is participation from all the necessary brands for supply.It is also essential to include not only big brands, but also local producers, ensuring a diverse range of options that meet different price ranges and consumer preferences
The construction of this entire ecosystem to establish partnerships with distributors in the online sales market brings several strategic benefits that drive growth, efficiency and competitiveness. Having a variety of distributors provides valuable insights into consumer behavior, enabling better sales and marketing strategy
That is to say, creating an ecosystem with distributors for the online sales market is a smart growth strategy. She combines expansion, cost reduction, scalability and improvement in customer experience, fundamental factors for companies seeking to compete in an increasingly globalized and dynamic market
For that, your platform must be user-centered, with an intuitive and easy-to-navigate interface, what ensures that even those with little experience in technology can navigate and shop on the site easily. It is essential for the merchant to be able to quickly search for products, add them to the cart and complete the purchase without complications
Another crucial aspect is the transparency of information. Provide clear data on prices, delivery deadlines and payment terms are essential, because the user needs to know exactly how much they are spending and when they will receive the products. Furthermore, to have effective customer support, with quick service and solutions for possible problems, increases user confidence in the platform. This can include chatbots to answer quick questions and human support for more complex issues
With digitalization and the growing demand for practical and efficient solutions, the creation of aone-stop-shopnot only simplifies the lives of consumers, but also strengthens retail, promoting the buying and selling of products in a more connected and efficient way. Finally, it is possible to design an ecosystem that not only meets the needs of merchants, but also drive business growth and the economic development of the country
The future of retail is in our hands, and he is digital
