Talking about business innovation nowadays is inevitably talking about technology & especially about artificial intelligence.Yes, transformation is not born from the machine.Because, even though systems advance at exponential speed, it is the human being who continues to decide the direction of the business and operating the tools. Therefore, when we discuss digital changes, we are also talking about strategy, culture and people.
AI, for example, has already been optimizing operations on different fronts. On the one hand, it allows you to automate repetitive tasks and reduce errors. On the other, it helps to customize customer service at scale, through virtual assistants and predictive analytics that guide more accurate campaigns. According to Gartner, by 2026, more than 70% of companies worldwide will use the feature to improve the consumer experience and internal efficiency.
The impact is even clearer when we look at the issue of productivity. A study by McKinsey shows that the adoption of AI and automation can increase the performance of teams by up to 40%. That is, machines take part in the operational effort and professionals have more time for strategic decisions and higher value activities.However, this only happens when there is a well-thought-out integration between solutions and business processes.
At this point, we can mention gamification, which, although often underestimated, has been gaining ground as a powerful tool with regard to combining technology and the human factor. Applying typical elements of games in corporate environments may seem an ineffective and even inappropriate strategy, but the results are expressive. Reports indicate that gamification increases employee engagement by up to 60%. More than a fun resource, it is a mechanism of continuous motivation, which transforms goals into challenges, recognizes achievements and stimulates overcoming.
The effect is also significant for the customer.Mission and reward-based loyalty programs have been highlighted as an alternative to increase public engagement with the business. According to Deloitte, companies that adopt gamification have an average increase of 47% in customer engagement.It is a way to generate value without relying on large investments, just using the available technologies well.
However, it is not about choosing between one resource or another. The greatest gain comes from the combination of them. By combining AI with gamification it is possible to generate fully personalized experiences, with challenges adjusted to the profile of each user, whether a consumer or a collaborator.
The central point is: no tool delivers results alone. Regardless of what it is, the tool needs to be at the service of a very well-defined strategy and it is also necessary to understand how to apply the human factor together. More than choosing which technology to adopt, you need to know what, when and how to use them. And, especially, prepare people to operate them with autonomy and critical sense. The machine can represent speed and efficiency, but it is the human being who will make the difference. In the end, innovation is knowing how to combine resources, processes and talents.
