Every year, Black Friday mobilizes thousands of consumers around the world, making it an excellent opportunity to boost sales. Despite the fame of "Black Fraud" in Brazil, Well-designed marketing and sales actions can generate interesting results for the business. Only in Brazilian e-commerce, The last edition of Black Friday passed $4 billion in sales.. But, to attract new customers and ensure more sales, it's important to have good strategic planning. Check out six tips for getting the most out of a date
1. Identify your target audience
High-quality, high-investment communication is useless if these efforts are directed to the wrong audience. Target the communication to the audience that is really interested in your products. Define thebuyer personaof the company and choose the best communication channels. Furthermore, It's important to monitor the engagement of those who already follow your brand., whether by newsletters or social networks
Before Black Friday, it is essential to implement actions to attract new consumers, Since many people start looking for products and services days before the date. Investing in SEO is an effective strategy, Because it optimizes your site for search engines like Google., focusing on relevant keywords, loading speed and responsiveness. Furthermore, creating relevant content can position the brand as a reference in the market, helping to convert visitors into engaged followers
After attracting potential customers, It's time to collect data and customize marketing actions., offering products and promotions relevant to each profile. If possible, invest in ads to increase your reach; They're essential to highlight the brand.. Target campaigns to specific audiences on platforms like Instagram, Facebook and Google Ads, ensuring that the communication reaches those who really care about your products
3. Plan ahead
DGoogle dataindicate that website traffic can increase by up to 65% during Black Friday. Although product searches increase as the event approaches, It's important not to leave marketing actions to the last minute.. Planning in advance, including the channels used and the frequency is essential to succeed on the date
4. Integrate online and offline channels
Combining physical and digital strategies is essential to sell more on Black Friday and build customer loyalty. Offer incentives for purchases on both channels and keep in touch with those who visited your store, But they didn't finalize the purchase., giving the option to receive brand news via e-mail or SMS marketing
Furthermore, encourages consumers to switch between channels, offering exclusive benefits for online purchases or discounts on products in the physical store. Identify which strategies are most effective to motivate the public and implement actions that boost sales and strengthen customer relationships during Black Friday
Whenever possible, get feedback from your customers and solve problems quickly. Satisfied customers are more likely to return and recommend the brand. According to a study byBain & Company, 53% of consumers who make some kind of complaint and don't have the problem solved stop being customers. That's why, In addition to offering good care, keep communication active by e-mail, SMS or notifications
6. Automate processes
Marketing automation is a powerful tool to expand the lead base, identify the contacts most likely to buy and keep the audience loyal. In addition to including strategic forms on the website, consider using pop-ups that activate based on user interaction. For those who use CRM, automation can facilitate the integration of leads, allowing you to better understand the interests of each consumer and the content that attracts them
Another important strategy to increase sales on Black Friday is to implement an automation flow for abandoned carts.. The feature identifies users who have added products to the cart, But they didn't finalize the purchase., allowing you to send personalized messages to remind them of the item and encourage them to complete the transaction. Furthermore, marketing automation enables actions of relationship with existing customers, that can influence your sales both during Black Friday and at other times
