Artificial intelligence has ceased to be a futuristic idea to become and establish itself as a technology of the present and, more than that, a real competitive advantage for those who know how to use it with purpose. Since ChatGPT exploded in popularity in 2023, we’ve seen a frantic rush for AI-enabled solutions. But the truth is that many people still can’t even imagine the potential of this tool, without understanding the depth of what it can offer.
While many still use it just as a chatbot, what is really shaping the future are custom AI Assistants, also called AI Agents, that represent a concrete digital transformation.
Unlike a simple system of automated responses, an AI Agent is capable of acting autonomously, adapting to different contexts, performing tasks, and making decisions based on predefined rules and objectives. These agents combine models like GPT-4, Claude, or Gemini, with business logic, prompt engineering, and integration with real workflow streams.
Seems technical? It may be. But in practice, this is the difference between using AI as a hobby or as a strategic tool to transform your company’s operation.
What makes an agent work is not just the technology, but the intelligence behind its training. Creating good prompts, with clear instructions, context, and objective, has become a new professional skill and a competitive advantage.
Companies that have understood this are already creating their own assistants with names, personalities, specific functions, and even memory. Some sell these agents as a service. Others use them to enhance their marketing, HR, legal, customer service, and much more.
In summary, today it is already possible to create AI Agents for virtually any digital task. In this sense, some sectors are emerging: Marketing and Sales: content automation, lead nurturing, campaign management. Customer Service: real-time support, with empathy and personalization. HR and Legal: contract analysis, document review, employee onboarding. Education: personalized tutors, quizzes, adaptive feedback. Health: patient triage, medical record organization, medical chatbots.
And this is just the beginning. Because soon, it won’t be the companies with the largest teams that will grow the most, but those that know how to automate intelligently. The ability to create specialized agents is becoming a strategic market skill. Those who learn this now will have an advantage. Those who ignore it risk falling behind.
It is important to emphasize that, ever since the Industrial Revolution, technologies have always impacted the job market, indeed replacing professionals who did not keep up to date. AI follows the same path: it is not a threat to those who evolve, but an invitation to transformation. Those who seek to qualify to work with Artificial Intelligence, mastering its use and, especially, learning to create customized solutions, will have more space, relevance, and opportunities.
It is on this principle that I base my work in my company, developing personalized assistants with strategy, architecture, and prompt intelligence, to help companies gain productivity, scale, and competitiveness.
Our focus is to connect technology to your real context, with solutions that make sense for the team, job market, and each organization’s moment.
And for those working in marketing, we have excellent news, with the launch of MarketerValley, a free American AI platform dedicated exclusively to marketing and sales. It has already helped non-profit organizations, freelancers, students, and businesses of all sizes, especially small and medium ones, to create effective marketing campaigns. The tool is not yet available in Brazil, but will soon be launched here.
The revolution of AI Assistants has already begun. Some still do not know how to use this technology. Others use it superficially, for simple tasks and shallow answers. There are also those who are concerned with extracting more qualified answers through well-directed AI assistants. But the real opportunity lies in those who learn to create these assistants, with personality, context, and clear objectives, to provide a personalized experience and much more effective results.
The technology already exists. What is often lacking is strategic vision. And that is why I am writing this article: to invite you to take the next step.
*Vinícius Taddone is marketing director and founder of VTaddone®
www.vtaddone.com.br
