When it comes to Google, few people in this world are unfamiliar with the name. After all, although it was initially created merely to function as a search engine, it is now a dominant market force and is considered one of the most valuable brands in the world. The key question is: what has enabled this tech giant, amidst intense global digital advancements, not only to survive but to thrive and withstand such changes?
Founded by Larry Page and Sergey Brin, the megacorporation began its journey in 1998 solely as a search engine. However, if one word could summarize its strategies since its inception, it is innovation. This is because Google's great success today is due, among many factors, to a continuous culture of innovation, with a long-term vision guiding the constant diversification of its strategies, always seeking improvements that align with market and societal trends and demands.
If we briefly analyze its market history, it all began when Yahoo! integrated Google as the search tool embedded in its portal. From that point onward, the use of the search engine skyrocketed. And by 2004, after its services were discontinued by Yahoo, searches conducted within Google already reached hundreds of millions per day—beginning to claim the throne it holds to this day.
This was only the initial push that increasingly fueled its growth and recognition. Its team never stopped or stagnated, always pushing further and expanding its presence into other channels. In 2005, for example, it made its first strategic acquisition of the Android system, and in 2006, of YouTube.
Always attentive to the technology sector, it also makes continuous investments in research to enhance its cutting-edge software and hardware, ensuring its competitiveness with other companies that also focus on innovation. In this regard, it certainly did not miss out on the AI boom, understanding that the future of search engines would be heavily tied to this technology—which contributed to the launch of its own artificial intelligence, Gemini, as well as, more recently, its tool for generating highly realistic videos.
This mindset led to, according to the revenue reported by Alphabet (the current parent company of the Google conglomerate), its Q2 revenue this year increasing by 14% compared to the same period in 2024. Google's own CEO stated that the platform continues to grow thanks to the applications of its AI tools, AI Mode and AI Overviews, which have significantly emerged in the global market in recent years.
This ensures that, even amidst the many AI tools and chatbots available today for seeking information, such as ChatGPT, Microsoft Copilot, and Perplexity, Google continues to stand out as a strong pillar among the many options, always adapting to the market and emerging needs, maintaining prominence due to its innovative mindset that is never content with the present.
