Promising trend in e-commerce, the subscription sales model’ or the so-called (Recurrence’ has been gaining more and more space in the market. In the case of online stores, investing in the sale of recurring products can bring numerous benefits, such as predictable revenue and increased customer loyalty. For the consumer, in turn, comes the certainty that a certain item will not be missing in your pantry and, in many cases, the advantage relative to the price paid, since many stores practice interesting discounts when the subscription is performed.
To make the most of the opportunities of recurrence, it is essential that virtual stores offer a good after-sales, create a positive customer experience and, of course, have products or services that meet customer needs on a recurring basis.
In addition to these points, it is interesting to make use of technological solutions and devices that can assist in the process of ''CONquista’ do consumidor.I speak of marketing automation tools for e-commerce, which when used intelligently and strategically benefit both retailers and their customers.
There are tools in the market that enable the repurchase of recurring products. The solution estimates the average time for consumption of each product purchased by the consumer based on the time interval between purchases of the same item by a series of customers, as well as algorithms. Then, the tool issues communications and reminders to the customer & email, whatsapp, SMS or other channels, informing that the time of replacement is near.
Combined with the appropriate communication strategies, these solutions are able to provide an increase in sales volume for the online store, which further contributes to the predictability of monthly revenue.In addition, if added to other actions, it can contribute to raising the average ticket of the digital operation. It may be interesting to make an evaluation and implement in the business. Think about it!
