Union between operators and cloud offerings gives new impetus to the market

The technology scenario has been the scene of several fronts of transformations in recent years, marked mainly by the convergence of different sectors. One of the recent synergies, but which has stood out among the most promising, is the joint action between telecommunications companies and cloud service providers (cloud computing). This strategic partnership has revolutionized the way companies consume technology, offering more complete, efficient and personalized solutions.

The movement of approximation between the two sectors has intensified in recent years, driven by the growing demand of the corporate market for integrated solutions and the search for greater agility and flexibility in business. Telecommunications companies, with their vast network infrastructure and connectivity expertise, have found in the cloud an opportunity to expand their portfolios and meet the increasingly complex needs of their B2B customers. 

Thus, the junction of the sectors generates a offer of customized solutions, that is, packages that combine telecommunications services with access to cloud computing resources. This movement is based on the offer of products from the so-called Value Added Services (VAS), and is advantageous, mainly because it facilitates the contracting and management of these services by corporations, which now have a single subscription and a centralized point of contact.

In addition to making packages more attractive and convenient for the end customer, the integration of products simplifies the control and resolution of any problems, since all services are under the same management. For operators, this means a competitive differential in the market, since they start to offer a more complete solution.

Going further, the convergence between telecommunications and cloud computing is especially beneficial because it allows network providers to expand their customer base and increase revenue without the need to capture new leads. This is because, by offering cloud services as a complement to their plans, brands can meet a latent demand from their corporate customers and strengthen the relationship with their base.

Thinking on the side of cloud computing providers, the partnerships represent an opportunity to reach a wider market range. Driven by the expansion of the market in Brazil io which, according to IDC, should reach US$ 1.5 billion in 2024 2024 , these companies see partnerships with telecommunications companies as a fast way to reach an audience that already has an established relationship with brands.

Evaluating in a more macro scenario, the recent market dynamics is even more relevant for small and medium-sized operators, who tend to find it difficult to compete with large players in terms of product offerings. By partnering with cloud technology providers, these providers can offer their partners a wider range of services without neglecting their great strategic differential, often based on the performance and support closer to customers.

In summary, the convergence between the areas represents a new era of opportunities, especially for the B2B niche. This joint action tends to be beneficial for all three ends of the business and should prevail as a common mechanism of an increasingly dynamic and demanding market.

*Sidimar Carniel is COO 4B Digital, the country's leading cloud technology platform.