Digital transformation can be a challenge for companies and this includes the insertion and use of artificial intelligence in everyday life. This is because, when using AI as a solution in routine, it is necessary to maintain the balance between agility in decision making and long-term investment for this transition to be successful. This stability defines the success or failure of many initiatives, because the obstacle is not only to adopt new technologies, but align the speed of innovation with the vision and sustainable investments.
According to the 2024 Digital Transformation Brazil Index (ITDBr), produced by PwC, for almost half of the survey participants, resistance to change is the main challenge in the process. Lack of vision of a business model (22%) and risk aversion (20%) are other important problems.
The report also highlights that, although Brazilian companies are increasingly aware of the relevance of digital innovations, the pace of integration of new solutions still depends on effective governance and strategies aligned with operational and market realities.
In practice, though, what can prevent a successful digital transition in a business?
Many companies adopt agile methodologies to respond quickly to market changes and customer demands. Although the result is almost instantaneous, this approach allows only short development cycles, being scarce of constancy in high performance and value delivery. In addition, they tend to ignore the long term, leading to an accumulation of fragmented and disconnected solutions. Without a clear vision, the “agilevel projects can become inefficient and not scalable, generating unnecessary expenses and difficulty of integration in the future.
On the other hand, large companies often operate with old and complex systems, which can even generate results, but fail to be desired when it comes to practice and speed in the operation of AI. Despite this, even if they decide to make the transition and integrate new technologies into a renewed infrastructure, the challenge becomes technical and financial.
New systems and capabilities require effort, time and money. However, only investing in equipment, for example, is not enough if the organization remains stuck to traditional and bureaucratic processes, which tend to stagnate development and reinforce a rooted mentality, without prospect of updating and innovation.
This is precisely why technological modernization needs to be accompanied by agility and a well-structured strategic planning.In this way, the organization keeps an open mind to experiment, learn and ensure that these learnings translate into meaningful and sustainable innovations.
Balancing the speed of innovation in identifying failures, strategic vision of the future and investments in cybersecurity and data analysis allows the company to respond quickly to new market demands, while positioning itself in a solid way.
When everyone understands the long-term purpose, the digital transition becomes a tool to achieve the company's vision of the future, and not just a new methodology.If managers and organizations do not understand this quickly, they will be excluded from the business map in a short time.
