Definition
Re-commerce Automatizado It is the industrial process that applies robotics, computer vision, and Artificial Intelligence (AI) to operationalize the large-scale resale of used products. Unlike the traditional “thrift store” or manual resale model, this technology enables the processing of thousands of items per day, automating critical steps such as sorting, aesthetic evaluation (grading), sanitization, and digitization for online sale.
The Problem It Solves
In the second-hand market, each product is unique (a “snowflake” in logistics). One used iPhone may be in perfect condition, while an identical one has a scratched screen. Processing this variability manually is slow, costly, and prone to human error. Automated Re-commerce standardizes this flow, making the circular economy viable for large retailers.
How It Works: The 3 Main Stages
The automated flow typically occurs on smart conveyor belts equipped with sensors and robotic arms:
1. Evaluation and Classification (Grading via AI)
Computer vision systems scan the product for physical defects (scratches, dents, discoloration). The AI cross-references this data with an image database to assign a quality grade (e.g., “Like New,” “Good,” “Acceptable”). For electronics, robots also test input ports, buttons, and battery health via software.
2. Robotic Sanitization
Based on the material type, the system determines the cleaning method.
- Electronics: Use of precision tools to clean connectors and application of UV-C light for sterilization.
- Textiles/Sneakers: Steam tunnels, automated brushing, and ozone treatments to remove odors and stains without human intervention.
3. Photography and Cataloging (Digitization)
The cleaned item enters an automated photo booth (360º). The system captures images from multiple angles, automatically removes the background, adjusts lighting, and creates the listing on the e-commerce platform, pricing the item based on its grade and market demand.
Main Benefits
- Scalability: Ability to process massive volumes of reverse logistics inventory that would otherwise be discarded or liquidated by weight.
- Standardization and Trust: AI evaluation eliminates human subjectivity. The consumer knows exactly what to expect from a “Grade B,” increasing purchase confidence.
- Profit Margin: By reducing labor costs (OpEx) in sorting, the resale of low-value items becomes financially viable.
Market Applications
- Electronics (Refurbished): Smartphones, laptops, and tablets.
- Fashion (Resale): Sneakers, luxury bags, and apparel.
- Media: Books, games, and records.
Related Terms
- Circular Economy
- Reverse Logistics
- Computer Vision
- Upcycling
Would you like me to do something else?
I can create a practical example (a fictional mini case study) of how an electronics store increased profit using this technology, to illustrate the entry.

