What are the paths that sustainable transformation should take in 2025?

Sustainable transformation is a topic that is becoming increasingly urgent and relevant in the current scenario.In 2025, I believe that awareness will be the basis for us to move forward in this process.

The more people are aware of the consequences of their actions for the environment and society, the easier it will be for all of us to walk the path of sustainability.And this applies not only to large companies or governments, but to each of us, in our daily lives.

Reflecting on this topic, I see that awareness is undoubtedly the key to this transformation.When we understand the impact of our choices, whether in consumption, at work or in daily interactions, we become more likely to adopt sustainable practices.

This is an immeasurable benefit not only for the planet, because it also generates a direct effect on business. Companies that make sustainability a genuine value tend to attract consumers who share these same principles, creating a relationship of trust and loyalty.

It is as I often say: impact begins with the individual, but it is the sum of these attitudes that makes the difference for the collective.

Trends for 2025

In 2025, sustainable investments, or ESG (environmental, social and governance), will gain even more strength (after all, the planet asks for help. Investors are increasingly aligning their resources to causes that promote a positive impact on the world, and the circular economy stands out as a growing trend.

In my opinion, it is a model that, in addition to helping reduce waste, creates new opportunities for companies that care about sustainability, attracting an audience that values conscious consumption.Sustainable infrastructure, in turn, will be shaped by innovations that seek to reduce environmental impact and promote greater efficiency.

We will increasingly have the use of recycled materials, renewable energies, modular construction and the concept of smart cities, trends that should also transform the way we live and work from 2025. Still in this context, we cannot forget the fundamental role of governments, which need to continue creating and improving public policies, creating tax incentives to accelerate immediate changes.

What have we learned from COP29?

COP29, held in Baku, Azerbaijan, has brought important advances, but it has also shown that there are still challenges to be overcome. The climate finance target of US$ 300 billion per year by 2035, for example, has generated discussions among experts, who considered it below expectations; however, the event highlighted the importance of a global effort to address the climate crisis & I am optimistic that Brazil will be able to influence the COP30 agenda in November 2025, with regard to the urgencies that should be prioritized.

What I see as essential for 2025 (and beyond) is the union of efforts between companies, governments and individuals. We all have a role to play in creating a more sustainable future.I believe that education and awareness are the basis of this transformation. It is not about large gestures or empty speeches, but consistent and daily actions that, combined, generate great transformations.

If we can put these values and attitudes into practice, we can create a more “vivo” and fair world for the next generations. After all, transformation begins with each of us, in our daily choices, and it is this commitment to the collective that will really generate the positive impact we so badly need.

As I heard from a Brazilian ESG specialist, COP30 “ DOES NOT have to be an option for us Brazilians, but a DEVER”.