The Brazilian economic scenario has faced critical challenges in recent years, with alarming levels of indebtedness and default among consumers. According to recent data from Serasa Experian, more than 72 million Brazilians are with some type of debt in arrears, which represents about seven in ten families. Projections of the National Confederation of Goods, Services and Tourism (CNC) indicate that the level of indebtedness should grow in the coming months, reaching 79.9% in December 2024.
In this context, financial protection insurance emerges as a solution to protect buyers against unforeseen and economic difficulties caused by loss of income. In addition to expanding the supply to meet a growing demand, a financial protection service io also called lender insurance IO brings several benefits to retailers, including customer loyalty and opportunity to generate additional revenue.
Greater credibility
It is undeniable that consumers are increasingly demanding when choosing products and services. They seek not only quality, but also brands that really meet their needs and offer real value. By providing a comprehensive solution that ensures compliance with financial obligations even in the face of adverse situations, the store demonstrates commitment to the safety and well-being of its customers. This helps to attract new audiences, as well as strengthening the loyalty of those who already know the brand by taking care of what is important to them.
Market differential
In an increasingly saturated market, offering financial protection insurance can be an excellent competitive differentiator. Retailers who see beyond the obvious and identify the real needs of consumers have the chance to expand their portfolio with relevant solutions, especially in the current economic scenario.
These insurances guarantee the partial or total payment of the debts of the insured in situations such as loss of income due to involuntary unemployment, temporary physical incapacity, hospitalization by accident, accidental death, among others. In addition, they can provide benefits such as agility in service, which contributes to improve the customer experience and strengthen the position of the shopkeeper in the market.
Increased sales
Financial protection insurance can also generate a significant source of additional revenue for the retailer, reaching a diverse audience, both CLT and self-employed workers, professionals and public officials. By offering these products, it is possible to increase the average sales ticket or even turn initially visitors without purchase intention into consumers, strengthening the efficiency and success of the sales strategy.
