Imagine that on any day you decide to search the prices of a new coffee maker and find an advantageous offer, which offers additional discount for payments via PIX. Immediately, you decide to make the purchase. Add the product to your shopping cart, informs the delivery address, but when making the payment, you realize that your smartphone is downloaded, that is, you will need to take time to make the payment. Occurs, that after 30 minutes, you do not remember anymore that left the coffee maker in the shopping cart and did not finalize the purchase of the product.
The scene described above is more common than you might think. This is because PIX has already become one of the preferred means of payment for Brazilian consumers. According to a survey conducted by Worldpay, a global leader in payment solutions, the technology already represents 30% of the value transacted in digital commerce and projections point out that it should reach 50% by 2027. In addition, it is common for consumers not to complete their online purchases and even forget to return to them by mere distraction or some other situation that happens at the time considered crucial for e-commerce.
The increasing use of this means of payment is, of course, interesting for e-commerce. After all, in addition to being another option for consumers, it also opened an interesting opportunity to receive in real time the full value of the products offered. As an incentive, many stores even choose to offer additional discounts for those who choose the PIX when completing purchases.
However, as not everything is flowers, withdrawals happen before the transaction reaches the end and, because of this consumer behavior io and a number of others IO also emerges the need to develop special solutions that can help online stores increase sales conversion and reduce abandonment rates payments.
Such tools operate in an automated way, through personalized triggers, which monitor orders whose selected form of payment is the PIX in order to send customized reminders to the consumer if he does not complete the purchase of that particular product or service, thus avoiding that the e-commerce has lost sales. Activation happens whenever the payment is not detected in a range of up to 20 minutes. Consumers are triggered by the platform, through automatic reminders, via email, SMS or whatsapp. In many cases, online stores offer additional advantages, such as free shipping, discounts or cashback, so that the consumer completes the purchase.
The solution brought impressive results during Black Friday 2024. Online stores of women's fashion, streetwear and handmade soap making, which began to use the solution about three days before the official date of the global event registered an average of 67% of views of the messages forwarded with reminders about the purchases not made, and the most positive is that about 32% of the transactions were completed, via PIX, after sending this. The result is expressive and puts the solution as a positive reminder for Brazilian e-commerce.
