What makes the Oscars the biggest event in the film industry and what can companies learn from it?

Since its first edition in 1929, the Oscar has won a special space in the hearts of millions of viewers around the world. But what makes this ceremony the biggest event in the film industry? And what can companies learn from it?

This year, Brazil is experiencing an unprecedented moment at the 2025 Oscars, with the film Still I'm Here receiving three nominations: Best Picture, Best Actress (Fernanda Torres) and Best International Film. This achievement reinforces not only the relevance of the event, but also the strength that recognition has in boosting talent and highlighting unique stories.

The Oscars: a celebration of talent and effort

The Academy Awards, officially known as the Academy Awards, goes far beyond an awards event.It represents a milestone for the film industry by celebrating talent, creativity and innovation.By rewarding actors, directors, screenwriters and other professionals, the Oscar delivers more than gold statuettes: it provides validation, visibility and motivation.

And why is this so important? Because public recognition has a transformative power. An actor who wins the Oscar not only sees his career boosted, but also becomes a reference for millions of people. Similarly, a film that receives nominations is now watched by a much larger audience, generating cultural and financial impact.

This cycle of appreciation and award is a key piece of the success of the event. After all, who does not like to see the effort being recognized?

Recognition: the secret to engagement and motivation

If the Oscar proves anything, it is that recognition works as a fuel for excellence. This does not apply only to the film industry; the impact of recognition is universal and can be observed in any context ¡n the corporate environment.

In companies, and, recognize the effort and talent of employees it is one of the most effective strategies to promote engagement and productivity. Studies show that professionals who feel valued have greater job satisfaction and stay longer in organizations. The effect is similar to what happens at the Oscars: recognition motivates, engages and inspires.

Just as the Film Academy devotes months to evaluating and highlighting the best professionals, companies must create award systems that show appreciation for their employees. After all, who would not want to feel the “winner of Oscar” within the team itself?

Learning for companies: how to create an efficient award system

Awards are an art that goes beyond delivering rewards.You need to plan carefully so that recognition has a real impact.Here are some Oscar learnings that can be applied to the corporate world:

Transparency in the recognition process

At the Oscars, nominations and evaluation criteria are widely debated and disseminated.In the corporate environment, this means creating clear and fair systems where everyone knows how recognition is achieved.

Valuing diverse talents

The Oscar has been expanding its efforts to recognize talents from different cultures and backgrounds, and companies must also do this. The actors themselves have come to demand that more diversity be inserted in the awards. Diversity and inclusion enrich the team and strengthen the results.

Personalized and meaningful awards

Just as the Oscars celebrate distinct categories, companies can customize their recognition programs - it's not just about financial rewards, but about understanding what really motivates each employee.

Frequent recognition, not just annual

Although the Oscars are an annual event, companies can adopt continuous recognition practices. This helps keep morale high throughout the year.

The role of Incentive in transforming corporate recognition

A Incentive, national leader in corporate awards, with more than 40 years of history, our mission is to ensure that companies of all sizes have access to the best award solutions, aligned with the needs of the current world.

Recognition goes beyond delivering a trophy or a bonus. It is about creating connections, strengthening relationships and inspiring people. And that is exactly what we do at Incentive.From personalized programs to digital tools that ensure transparency and efficiency, we offer everything companies need to value their employees.

Our experience shows that when recognition is done right, the results show up: increased productivity, engagement and retention of talent. It is like winning a “Oscar corporate” every day.

Recognition is the key to success

The Oscars remain the biggest event in the film industry because they understand the value of recognition. It celebrates talent, tells stories and creates memorable moments.

By valuing their employees, organizations not only strengthen their teams, but also create a culture of success.Whether in the cinema or in the corporate environment, recognizing talent is a practice that transforms individuals and organizations.

While we celebrate the historic milestone for Brazil with Fernanda Torres and the film Still I'm Here at the 2025 Oscars, take the inspiration to rethink how you are recognizing the people around you. After all, every effort deserves a worthy award.