There is a portion of the population who believes in that story that opening a business is the easiest way to make money, because it will be yours and you will be the owner, that is, you are your own boss and do not have to stand by others telling you what you have to do, you can make your own decisions and do what you want. In part, this is true, but if they are not the right decisions, your project may end faster than it began and you will need to bear all the responsibilities.
In times of unemployment, many enter this business world not by choice or vocation, but because they see this possibility as the only way. Global Entrepreneurship Monitor (GEM) 2019, the result of the partnership between the Brazilian Institute of Quality and Productivity and Sebrae, shows that 88.4% of the initial entrepreneurs stated that they opened a company to make a living because jobs are scarce.
When a person opts for this path, it is important to know that running a business of their own is not the same thing as being employed, type CLT, in fact, is quite different. In the latter case, the employee is usually demanded to do things and has his income guaranteed at the end of the month, while those who open their own business have to “ hunt the lion”, cannot wait with arms crossed for someone to come buy their product or hire their services.
In this sense, a tool that helps in business management, are the OKRs (Objectives and Key Results) - OKRs, as they encourage constant alignment, generate focus and clarity, and greater employee engagement. All these are crucial factors to increase the likelihood of achieving extraordinary results, no matter the size of the company or segment of operation, and also for those who venture into a business of their own by necessity.
And what should you consider when you enter this world? Following what determines the OKRs, comes the goal. Evaluate priorities, outline goals and plan in detail the actions necessary to achieve them without losing focus. Keep in mind the purpose you want to achieve. Adjustments are always necessary and OKRs not only allow them to be done, but understand that they must occur periodically, as every three months.
Last but not least, keep the engagement of the employees you hire to be part of your team, even if it is done remotely, as it often happens today, in the face of hybrid and home office work models. Everyone must be aligned with the company's strategy and know exactly what they need to do to contribute to business results.
Nowadays, management by OKRs is increasingly a wise option in business management, either by the natural speed with which things change or by technologies that open new possibilities constantly and in all segments, which requires constant adjustments in strategy plans. The fact is that opening a business in fact can even be easy, the difficult thing is to keep it alive, healthy and functioning well.
What should we know when opening a business?
