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The new CEO in 2025: Algorithms, digital culture and the weight of personal reinvention

It is no longer enough to lead with a strategic vision and fluency in numbers. The CEO (Chief Executive Officer) of the present and, above all, of the future, needs to move between the world of data and that of people with the same naturalness with which he articulates quarterly results. If before it was enough to understand business scenarios, today the top executive of an organization needs to master the logic of algorithms, understand the ethics behind Artificial Intelligence (AI) and, above all, personally take responsibility for transforming his company & himself.

The so-called reinvention of the CEO is not a metaphor: it is a concrete requirement survey global, 72% of leaders believe their companies will not be economically viable in the next decade if they are not reinvented. And there is no institutional reinvention without personal transformation.Corporate reinvention requires, first of all, the personal reinvention of leadership.The modern CEO needs to balance cost optimization, reinvent business models and lead technological transformation, all while building trust with stakeholders and delivering sustainable value.

In this context, the “Chief Exponential Officers” (Exponential Directors, in free translation): executives who create innovation laboratories, internal technology committees and safe environments for experimentation arise.These are leaders who understand that it is not enough to delegate technology to the CTO (Chief Technology Officer): it is necessary to internalize learning and literacy in AI as an executive priority. As one has shown prep74% of CEOs believe they will lose their jobs by 2026 if they fail to deliver measurable results with AI accountability from the CEO moves from the collective to the individual: it is no longer about what company it's doing, but about how much eleouela leads this transformation with ownership.

This new leadership model requires operating in two simultaneous temporalities consulting, triannual plans are insufficient: Well-prepared CEOs create six-month tactics to generate quick results while cultivating strategic visions of seven years or more. It is a balance between speed and depth, tactics and vision, reaction and purpose. In this model, the CEO needs to be less a commander and more an architect 'someone who designs systems, develops talents and anticipates change with serenity.

One of the studies mentioned here proposes a complete reconfiguration of leadership: instead of the “heroic” model, centered on unilateral decisions, the CEO emerges as a facilitator, architect and coachit is he who promotes a culture of continuous learning, legitimizes error as part of the process and encourages co-creation between diverse teams. Leading with data, here, is not only a matter of technology, but of mentality: it means making decisions based on evidence, yes, but without losing the ethical and human compass that defines the purpose of an organization book “The Journey of Leadership”, leadership begins from the inside out, by the ability to inspire, listen, and connect.

Leadership in the AI era is not just about mastering technological tools, but rather orchestrating human and digital ecosystems. CEOs need to be mentors who promote short cycles of feedback, emotionally safe environments and spaces for decentralized innovation. In short, it is not about the CEO turning or taking over the duties of a programmer, but about being a strategic knowledge curator. It is necessary to create structures that allow the intentional and governed use of AI, focusing on empowering people and maintaining living and adaptable organizational cultures.

This change of posture is urgent. According to a research from the World Economic Forum (WEF), 44% of current skills will need to be updated by 2027, and CEOs must lead this movement by example. Still, 84% of global leaders feel unprepared to deal with future disruptions.This reveals a dangerous paradox: companies are digitizing faster than their leaders can keep up. To break this cycle, it is necessary to take resilience as a strategic competence, a kind of “emotional musculature” that prepares companies not only to resist, but to evolve in the face of the unpredictable.

In this sense, resilient CEOs adopt a full-cycle“mentality”, as the consultancy defines it: they look at short and long term simultaneously, even if the immediate results are uncomfortable. They do not avoid difficult decisions, do not outsource technological risks and, above all, do not hide from the responsibility of leading with purpose. More than controlling crises, they turn them into levers of innovation. This is to be a “Chief Exponential Officer”: someone who not only reacts to the future, but redesigns it with courage, empathy and a clear vision that leading is, increasingly, a practice of humanity in times of algorithms.

Alessandro Buonopane
Alessandro Buonopane
Alessandro Buonopane is CEO Brazil of GFT Technologies.
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