In recent years, the number of entrepreneurs has grown significantly, although they are still less numerous than men. They face questions like “A Will you be able to reconcile work with children?” or “Do you have the emotional structure to deal with pressure?”, reflecting persistent gender stereotypes in the business world.However, these women entrepreneurs are overcoming challenges with confidence, resilience and mutual support, with women in prominent positions helping others who are starting their ventures.
According to a recent study by the Latin American Venture Capital Association (LAVCA), venture investments in startups with at least one woman in a leading position nearly doubled in Latin America between 2019 and 2022, reaching US$ 5.8 billion (R$ 30.6 billion). The percentage of investors supporting these startups is still low, but has already increased from 16% in 2019 to 31% in 2022.
Cultural challenges and gender stereotypes
Investors often perceive entrepreneurs as less able to manage risk, resulting in less willingness to invest in their businesses.Many of them ask different questions to men and women, focusing more on risks for them and growth potential for them. Entrepreneurs often need to prove their competence and skill, more than their male counterparts.This constant need for validation can move them away from influential positions and reduce their relationship network.The reduced female presence in venture capital funds also makes it difficult to create a more inclusive and understanding environment for them.
Reconciling professional, personal and family responsibilities is a significant challenge for businesswomen.Cultural expectations about domestic responsibilities still weigh more on women, limiting the time and energy they can devote to the enterprise itself.The need to balance work and personal life can be seen as a disadvantage by the market, which values total dedication.To overcome these barriers, it is essential to seek support and develop effective time management strategies.
Overcoming barriers and success strategies
Overcoming obstacles requires dedication, study and constant proof of competence. Entrepreneurs should strive to demonstrate their skills and achieve concrete results.In addition, it is important not to give up in the face of difficulties. The market is vast and there are many opportunities for innovative products and services. If the business demonstrates scalability and good rate of return, it will certainly attract the attention of investors.
In a mostly male investment environment, exposing trust and security in the business itself is critical. Women should be bold in projecting the numbers of their companies and show their skills convincingly.Typically female characteristics, such as the ability to perceive market needs and lead teams, are extremely valuable in the innovation environment.
Promoting inclusion
Fostering a more inclusive environment and promoting a diverse and innovative business ecosystem requires the implementation of various attitudes and practices. Offering regular training on unconscious biases, ensuring a welcoming workplace and committing leaders to cultural change are essential steps.By adopting a multifaceted approach, it is possible to create a space that supports the success of businesswomen.
