Being disconnected, in the face of an increasingly digital market, seems unlikely, but it is the reality of half of executives. Recent data released in a survey of FGV identified that 45% of CEOs are outside LinkedIn, social network with the largest presence of C-suite executives with professional profiles 5 something extremely harmful to the achievement of future opportunities and a positive progression of their careers.
Still according to the study, only 5% of the CEOs analyzed are highly active on LinkedIn, with more than 75 posts per year. The others end up appearing sporadically on the social network, something that certainly can compromise their prominence and attraction before better positions. After all, this platform is today considered one of the largest global showcases in the market, functioning as a worldwide database, alive and constantly updated, optimizing and streamlining the recruitment of professionals.
In terms of employability, the social network functions as an active curriculum, where it is not necessary to necessarily make frequent posts on the guidelines of its branch, but where it is necessary to highlight their experiences, greater achievements and professional goals. Who is not seen there, consequently, will hardly enter the radar of recruiters who use the platform to seek candidates adherent to the desired profile for a particular vacancy in question.
LinkedIn itself shared that 65% of Brazilian users use the network to apply for jobs, in addition to being considered, for 1⁄4 of the national population, the main tool of the market for this function. In this sense, it is strategic, on the part of executives, to keep their resumes updated on the network, so that they enter the radar of recruiters and can stand out for opportunities that bring them greater achievements for their career advancement.
A good curriculum in this network needs to be always up to date, highlighting not only which positions it has held and the correct dates of how long it has remained in each, but which were its largest and best deliverables, highlighting its career projections and which path it is building for this. This information should be consistent with professional aspirations, avoiding frustrations when applying for positions that do not have the experiences or skills necessary to fill it.
Ensure that your profile is complete and consistent with your desired trajectory and goals, so that when recruiters search for talent adhering to what is expected, they can find your page through keywords related to what is included in your resume. After all, proven experience will be crucial in analyzing the skills sought and assessing the compatibility between the company and the candidate in question.
But instead of just waiting for these contacts, a good professional is proactive in the search for his career desires. He should go after the positions he considers relevant to his goals and apply, and not wait for them to run to him. This is a behavior that will certainly bring an attractive differential for his prominence and chances of winning the vacancy offered.
If, even in the face of these cares, you do not observe any return or positive call, the ideal is to resort to the guidance of a specialized consultancy that identifies the problem and can help you stand out before future opportunities. Chances will not be lacking in this network that grows more and more in the market, which can not be neglected by those who crave an even greater prominence in their careers.
