Digital maturity: how to move from point-to-point computerization to a structured transformation

Despite so many advances, digital transformation in Brazil is still in its early stages. According to the Digital Maturity Map 2024, prepared by the Brazilian Agency for Industrial Development (ABDI) and Sebrae, the average digital maturity index of Brazilian micro and small companies is only 35 points on a scale of 0 to 80. In this context, only 27% of these companies have integrated management systems, and 34% have implemented cybersecurity and data protection policies. 

The data is worrying, especially when it is observed that digitalization in Brazil is still commonly treated as a punctual effort of computerization, which is usually linked to the implementation of a new system, migration of files to the cloud or opening an online service channel. Digital transformation, on the other hand, is about something more structural, such as reviewing business models, reframing journeys and creating value through technology.

Last year, a survey conducted by Deloitte pointed out that 67% of Brazilian organizations stated that increasing investments in technology is among their three strategic priorities.The study also showed that 56% intended to increase spending on automation, Artificial Intelligence (AI) and data analysis in the following 12 months. A clear sign that digital maturity is on the agenda, but requires budget and strategic vision.

Thus, it is essential to understand that companies already born with this digital DNA, such as fintechs, healthtechs and large e-commerce platforms, have the differential of having technology at the center of the operation. In parallel, the more traditional organizations that understood this movement and used digital transformation as leverage also managed to reinvent themselves, adapting their services, optimizing processes and creating new sources of revenue. It is worth noting, however, that this process does not occur automatically or without risks.

One of the great challenges is undoubtedly cybersecurity. With the increase of targeted attacks and more demanding regulations, such as LGPD, digital trust has become essential. Therefore, protecting systems, data and users is as relevant as delivering value. And this is only possible when there is a clear commitment of leadership, integration between areas of technology, business and governance, as well as a well-established security culture.