Personalization and strategic use of push notifications have been consolidated as an increasingly powerful solution to increase sales in e-commerce.
Push notifications involve reminders for contact maintenance, sales promotions, payment information, and service status updates.
One of the great news of the tool for 2025 is its integration with artificial intelligence (AI), which allows the mapping of consumer tastes and habits within the App or company website, for example. This way, it is guaranteed that messages arrive at the right time and with the content appropriate to the interest of each consumer. That is, the brand message tends to reach the consumer at the time when he is more likely to open, read and remain connected to the application or company website. This enhances the effectiveness of campaigns, contributing to boost sales.
But, this is only one of the news related to this technology.Company, in my view, the six main trends in push notifications for the next year:
1 ^^^ Media usage (GIFs, images and videos): push notifications are evolving beyond simple informative texts, to incorporate multimedia content such as GIFs, images and videos. This provides a more engaging experience for the user, highlighting the product or service communicated and making the notification more interactive and attractive, which increases the chances of being accessed by up to 45%, thus consolidating itself as a powerful channel of engagement.
2 ^^^ Interactive buttons: with the addition of buttons, push notifications offer direct action options such as “Buy now”, “Learn more”, “Falar via WhatsApp” or “Add to cart” This approach simplifies user interaction with the brand by reducing the number of steps to complete an action such as making a purchase or accessing an offer. These buttons are still customizable with multimedia content such as GIFs and images, generating higher conversion rate.
3 ^^^ Artificial intelligence: AI integration in push notifications is becoming a dominant trend. AI can identify the best customer communication channel, such as WhatsApp, push, email or Sms, and optimize campaign targeting based on previous interactions.In addition, AI determines the optimal time for sending the notification, increasing the chances of communication opening, responding and engaging.
4 ^^^ Segmentation by groups: advanced tools allow a much more precise segmentation of customer profiles, using behavioral data, demographics and individual preferences. This makes it possible to group users into specific segments, such as buying habits, interests, history of interactions and even geographic location. With this segmentation, push notifications are sent in the right context and at the most opportune time, which significantly improves the user experience.
5 '' Encryption: encrypted push notifications preserve privacy and ensure the security of information exchanged, preventing fraud and unauthorized access. This technology protects sensitive information, such as personal data and financial transactions, throughout the communication process. This feature is widely used by banks and companies in the financial sector, replacing channels such as SMS with encrypted push.
6 '' Centralization of communication through a “customer journey”: the automation, integration and centralization of communication channels of a company with its audience are emerging trends. The unification of this complete flow in a single platform allows brands access to privileged information, data crossing and adoption of strategies of close proximity to the customer, which results in greater adherence to promotional messages via push.
7- Retargeting: same logic of using WhatsApp, but push, and can be both by application and by website on the web.
Specifically about the centralization of communication. After a checkout on the site, the customer can receive a message on WhatsApp or email, even an audio of the CEO of the company thanking. This generates satisfaction. Subsequently, when receiving a promotional push notification, the customer will be more likely to open. This solution integrates the entire flow of the customer journey, automated on a single platform.
In conclusion, these innovations demonstrate the growing impact of technology on the global scenario, with companies from various sectors seeking more efficient and personalized solutions for sales in virtual environments.Faced with such a competitive market, assertive and efficient communication is a decisive differential, and technological resources for such processes are indispensable.
