AI reshapes logistics in Brazil

Artificial intelligence has transitioned from promise to reality and is already profoundly transforming Brazilian logistics. Its impacts are concrete, measured in time savings, cost reduction, and improved customer experience.

Algorithms learn independently and at an impressive speed. They analyze variables such as traffic, delivery windows, and degree of urgency in real-time. As a result, routes are optimized, human errors are avoided, and deliveries arrive with greater precision. Tasks that previously relied on manual processes, such as developing logistics proposals, can now be automated. Within seconds, prices are adjusted, costs decrease, and efficiency increases.

In the so-called "last mile," artificial intelligence is establishing itself as a competitive differentiator. Real-time tracking technologies, automated notifications, and digital customer service make the journey smoother and more predictable for the customer, who feels more satisfied. Furthermore, by cross-referencing historical data, purchasing patterns, and seasonality, AI enables more accurate demand forecasts, contributing to smarter inventory management and reduced stockouts.

A practical example comes from a retailer in the country's North region that integrated a routing platform via API. Previously, four people were responsible for this task, spending six hours per day. After adopting AI, a single person can complete the same work in just 40 minutes. Cities like Manaus, Boa Vista, Rio Branco, and Porto Velho now benefit from faster and more coordinated deliveries. The financial impact is also clear: a reduction of up to 20% in logistics costs, without compromising—and often even improving—the customer experience.

Today, intelligent assistants recalibrate routes in real-time, assist field couriers, and automatically respond to consumer inquiries. This is a transformation that the market not only recognizes but is heavily investing in. In 2022, the application of AI in logistics moved $3 billion globally, with projections to reach $64 billion by 2030. In Brazil, the advancement is also significant: the volume is expected to jump to $5.5 billion by 2027. According to McKinsey estimates, the adoption of artificial intelligence could generate up to $2 billion per year in gains for companies. And according to the World Economic Forum, 20% of global deliveries will be automated by 2025.

Despite the advancements, it is not yet a plug-and-playtechnology. The logistics sector faces challenges such as isolated systems, dispersed data, and a culture that often resists change. The integration, cleansing, and strategic use of this data require effort, training, and a paradigm shift. But it is an inevitable movement: those who do not advance will be left behind.

The future of logistics will be shaped by an ecosystem of AI, the Internet of Things, sensors, and robots, promoting greater visibility, speed, security, and sustainability. And the truth is, this future has already begun. Its name is artificial intelligence.