AI could transform security sector in Brazil by 2025 

Artificial Intelligence (AI) is transforming various sectors of society, and security stands out among the areas that have benefited the most from this technology. Asset and urban surveillance has been presenting innovative solutions that promise to redefine standards. In Brazil, this trend continues to expand, reflecting a market that is constantly adapting to the new demands of businesses and consumers.  

In the asset protection sector, AI introduces unprecedented levels of personalization and efficiency. Advanced systems are capable of learning from the environment and detecting unusual patterns, taking proactive measures to prevent incidents. This proactive approach allows for quicker responses to threats and significantly reduces risks. The trend is for these resources to be increasingly tailored to the specific needs of residences, condominiums, and businesses, providing integrated and efficient protection.  

Facial recognition and digital media in retail  

One of the most promising innovations for 2025 is the use of large-scale facial recognition. Initially developed for public safety, this feature is now widely applied in retail, with functions that go beyond loss prevention. It helps in identifying criminal gangs and monitoring suspicious behaviors, but also provides valuable data about the audience's profile, such as gender and age range. This information assists retailers in planning promotions, organizing product displays according to customer flow, and even optimizing staff during peak hours.  

Another significant advance is the use of digital media at the point of sale, such as LED panels and systems of Digital SignageSuch solutions allow for the personalization of messages, controlling the content displayed according to the audience and the time. In addition to enhancing the commercial space, these resources provide a new revenue source, with the possibility of displaying ads from partner industries. The combination of technology and marketing has the potential to transform the shopping experience, increasing consumer engagement and strengthening the relationship with the brand.  

Smart cities: protection and connectivity in urban space  

Smart cities are emerging as one of the main application scenarios for AI in Brazil. By 2025, initiatives such as real-time monitoring, digital barriers, and smart traffic lights are expected to become increasingly common. This type of resource not only improves public safety but also optimizes urban management, offering integrated options that help identify violations, respond quickly to emergencies, and monitor traffic flows. The use of AI in smart cities reinforces the connection between technology and quality of life, creating more efficient and resilient urban spaces.  

Undoubtedly, AI-driven innovations are reshaping the security sector in Brazil, encompassing everything from asset protection solutions to retail optimization. Technologies like facial recognition, digital media, and intelligent systems demonstrate the potential of AI to create safer and more efficient environments. With these trends, the country is making progress in adopting resources that meet present demands and prepare the ground for an even more connected and secure future.